Quality Traffic PPC

[Bod]

I feel I should be doing better but will try to gauge how well im doing

One day had 157 from PPC on Google we generated 8 leads and 3 sales

The over that we actually only made a few quid profit from the PPC cost and the 21%
In theory, should we make more from 157 PPC visitors?

[Shane]

Depends on the sector.. that could be amazing or maybe not..

if it was package holidays that would be cool, if it was some other sectors then not so cool.

[pricethat]

The donkey is right, thats quite a good return in terms of conversion rate for ppc campaigns but as shane said you have to weigh it up against what it is your actually promoting, if you were promoting ipods the very first day they hit the uk and paying top wack for the clicks then that would be quite poor when you actually work it all out.

I would not look at conversion rates to begin with, look at the actual profit you made versus the risk, if your making a cool 10 pounds a day every day profit thats fine, but if its costing your 1000 a day to do it, then that campaign carrys a very little roi and a very high risk.

Work on profit on campaigns versus risk would be a better way of looking at it, especially if your new to the whole conversion rate game.