Say a term is trademarked on Google, and we know google are enforcing it.
How would it be possible to then get an ad to display on that term?
__________________ Dan Morley Alpharooms.com
daniel at alpharooms dot com - Hotels, Flights, Airport Transfers, Care Hire + More! sign up My Blog | Cheap Holidays
Simply broad matching parts of the term could get you round trademarks ('room' for example ). Also, Google manually monitors trademarked terms, so other ads could show on the term in the interim.
Kind of makes sense. One question though, if someone did this using say our url. Our ad already has history, good ctr and decent max bid.
So someone wanting to knock us off so to speak would need an aggressive bid price.
Im thinking a max CPC of £1, broad match on room... and im just seeming huge losses!
Or am I missing something? Basically narrow it down to only show on, for example, "alpharooms" and "alpha rooms" without google knowing
__________________ Dan Morley Alpharooms.com
daniel at alpharooms dot com - Hotels, Flights, Airport Transfers, Care Hire + More! sign up My Blog | Cheap Holidays
Has this happened yet or are you thinking in advance? Bet you are loving monitoring it!
Yeah I agree - broad match 'room' with high CPC = losses!
An affiliate who is already running ads on other terms might have a decent CTR with your url though - so adding 'room' to their keyword list for that ad would get ad history, so might not need to increase bids that much.
). Also, Google manually monitors trademarked terms, so other ads could show on the term in the interim.
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