Quality of traffic from Mirago UK PPC?

[Azam.net]

Just wondering what people's experiences have been of advertising with Mirago?

We have found that traffic converts a lot worse than other PPC search engines.

Thanks.

[KirstyM]

I must confess, I've had issues with traffic quality from Mirago. It was a long time ago though, and I've never re-visited the service. I think I had concerns at the time about the quality of their content network, although I can't remember if there was an option to disallow content network traffic as with Google.

Hope this helps!

[renegade]

You can filter out traffic you don't want - although not via the interface in my case.
They're helpful and responsive to my requests for help and I did get a credit for some duff traffic so worth a look but monitor your traffic carefully, could easily be more trouble than it's worth.

[Michael_Anthony]

In our experience Mirago, Webfinder and Splut and all the other 2nd and 3rd tier PPC networks are an utter waste of money.

There are only three worthwhile PPC networks for advertisers in my view - Google Adwords, YSM and MSN Adcenter. The rest are not worth bothering with.

[Brendon]

As with all of the smaller PPC players, results can vary wildly. Testing is the only answer. I've seen instances of smaller engines' traffic being up to 40% better than ANYONE elses... and ones where 10k visits resulted in nothing. Test, test, test