CALL TO ACTION: Sun Bingo & recent Advertising Standards regulation changes

[RedHotLee]

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Hi everyone,

There have been some recent changes with the Advertising Standards Authorities with regards to online gaming advertising - using the term ‘free play’. As result, we will be replacing all applicable banners that do not conform to the new regulations on the SUn Bingo programme within the PAN platform today. You will not have to amend your links - the banners affected will update dynamically in due course.

Please ensure that any text on your websites referring to "£10 Freeplay" is removed - you can replace this text with: "Claim up to £25 bonus" which is ASA approved content and is in line with the updated code.

If you have any questions at all, please feel free to get in touch with me directly.

Thanks
Lee-Ann
e: leeann@premieraffiliates.com

[DioBach]

Is there some info on this worth looking at? Littlewoods are tv at the moment advertising £10 free (as did Think Bingo and Jackpot Joy) which is actually a match bonus and not free. I've not spotted any complaints on the ASA feeds about bingo adverts, so far...