One wouldn’t imagine that people who spend all day brokering co-registration and lead-generation deals would know how to let their hair down but the staff of the global advertising network PrimeQ certainly showed they knew how to strut their stuff at the annual tech-fest that is ad:tech New York.
Attendees to the 10th and biggest ever event held at the Hilton Manhattan were so keen to get an invite to PrimeQ’s lavish Crobar party that they were coming over to the stand even until the last seconds of the first day to ask for tickets.
Hosted by PrimeQ in association with other online marketing companies, the Crobar Party delivered everything expected at the event’s legendary evening bashes: loud music, dry ice fog, people who think they can dance but can't, big burly officious-looking bouncers, a VIP room that was the human equivalent of a sardine can and the typical internet industry ratio of ten guys to girls.
JJ, Sales Manager of PrimeQ UK, said it was a “stunning, truly mesmerising” venue. With over 30,000 square feet of space, the club inhabits three buildings which span an entire city block. The Crobar features a state-of-the-art Phazon sound system and, with some of the world’s most amazing lighting systems, the 10,000 sq. foot main dance floor was exploding in a flurry of color and magic.
Murray Newlands, Director of Network, told
The Weekly Q it was a wild and exhausting night and, the minute he returned to his room at the Sheraton Manhattan at 3:30am he collapsed into his bed: “I have never been more tired in my life, but I’m pleased PrimeQ was able to lay on a party that everybody seemed to enjoy.”
One of the challenges attendees to the party had to face was remember the steps involved in PrimeQ’s co-registration paths. It had been explained to visitors to PrimeQ’s stand earlier in the day using a jazzy flow chart on the floor, but nobody would have anticipated they’d be asked to recall each stage one by one by PrimeQ’s devious staff if they dared venture into the network’s private booth!
The joviality and games weren’t confined to the Crobar. JJ revealed that, at the exhibition, PrimeQ staff had a competition among themselves to see who could shake the hands of people attending their stand for the longest period of time while explaining what the company did. “Ingrid was the winner,” said JJ. “She managed to shake hands with one guy for four minutes and thirty seconds!”
Also attending ad:tech NY with Ingrid, JJ and Murray of PrimeQ was Jennifer Jackson, Anna McFadyen, Reza Vinkes, Murray Newlands, Sarah Nie and CEO Jason McClain.
One of the visitors at the PrimeQ stand on the second day, Tuesday, 7 November, was an affiliate, John Rigby. He told 'The Weekly Q' that he had made a special point of hunting out PrimeQ: “I had heard about how the network had innovative technologies that could help monetise my websites. I had a useful conversation with Murray and look forward to working with PQ”. As he strolled to the next stand he pointed towards the huge PrimeQ banners hanging from the ceiling of the exhibition hall and logos on his lanyard and yelled, smilingly, “love the promo work by the way!”
PrimeQ Parties Late into the Night at ad:tech New York 2006
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