Always use utf-8 mate, it's pretty standard. As for the encoding, this is the unicode for an apostophie. As different fonts and systems have different features you may find that some characters will display as an error in their text form (usually in mozilla its displayed as a box).
Using unicode encoding will minimise this problem.
As for search engines, no idea but as they're machines I'd imagine that machine code won't make any difference.
For your reference:
List of Unicode characters - Wikipedia, the free encyclopedia
Miscellaneous Symbols - Wikipedia, the free encyclopedia
Unicode - Wikipedia, the free encyclopedia
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