It can be as complex or as easy as you like.
There are ooodles of carts out there and some work right 'out of the box' but it you need customisation that's where the time and effort come in.
I have used most carts and developed my own from scratch. Used to use the old carts in Perl then made the switch to PHP and MySQL.
Had a lot of fun a couple of years ago with ClickCartPro. A new version is due for release later in the year. Large following and once of the most functional carts around but it has a steep learning curve. Some people were disappointed by the multi-step checkout but I hacked it down to 2 steps.
You can even set up a basic html page if selling single products with a link directly to the payment gateway....VERY easy to do and best of all....it works! No complex scripting, no fancy cgi, php, etc etc.
Then there are other carts like actinic. oscommerce etc but i hate these. A nice cart with a windows add-on for retrieving orders, sending e-mail receipts etc is CartIt. They have made some changes over the years and the scripts are less heavy than they used to be. They offer good discounts for developers. Again, the learning curve can be steep although they do offer a FrontPage module for development.
You could even go down the route of CMS - Mambo for example. Its free. It works. It has a HUGE following and there are a couple of carts available. They are not as fully featured as some of those listed above but are a start.
Then there is PayPal.
So many options!
Hope this helps.
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