Beta: Ad Targeting Tool for Publishers

[pknegten]

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Hi All,

I'm writing to start a discussion on a tool we're working on at Dapper (dapperads.com) that targets ads based on a publisher's semantics, without any programming.

Basically, it takes elements on your page (think: band name, movie title, name of product) and allows you to give them these descriptive labels so that keywords can automatically be generated to deliver the most relevant ad for every page on your site.

We want to start giving this thing away for free and getting YOUR feedback on how to make it better...we did our own internal study on how much it's actually improving CTR, and the numbers are around 500%-600% over a static ad that doesn't read its keyword input from the page. You can actually see the thing working at Free Book Summaries, Synopses, Abstracts & Short Essays if you search for a book summary there...

Anyway, we're in development, so I'm trying to get as many opinions from people like you as possible. Check it out, www.dapperads.com; and I'd be happy to work one-on-one with any publisher that wants to give DapperAds a spin.

Paul
Biz Dev Guy
Dapper, Inc

[Shane]

I tried setting up an ad, didn't work for me on my site, nothing showed so I tried it on yours and it seems to be not working there either :

[pknegten]

Hey Shane,

Sorry we're getting that error -- it's actually the first time I've seen that on Shvoong; try again (which browser are you using btw?). I appreciate the feedback!

What's your site? I think I can make this work for you; in many cases we're offering this as a service in any case and I'd love to make a case out of your site.

P

[pknegten]

Problem fixed

Thanks again Shane!

P