Having had many conversations with affiliates with regards to how to promote Extreme Pie in the most effective way I have the following guidance that should help out.
Extreme Pie split their navigation into Male and Female channels - which may complicate things slightly from a PPC perspective, however this system was arrived at after researching the most efficient way of converting homepage traffic.
They have a huge range of clothing brands that affiliates can promote and there is a way that you can promote individual clothing brands in a gender neutral fashion.
For example if you wanted to link to the Animal brand page you would use -
www. extremepie.com/animal
In the case of a 2 worded brand such as Colonel Kilgore then you would insert an underscore (_) between the words as illustrated here -
www. extremepie.com/colonel_kilgore
You can also promote the individual brands with a specific gender - you can either steal the URL from the left hand navigation or you can use the following generic formula using the example below as illustration.
For example if you wanted to link to the Mens Animal brand page you would use -
www .extremepie.com/products/search.php?GenderID=200&Brand=Animal
For multi word brands insert an underscore (_) between the words. The GenderID is 200 for Men and 300 for Women.
Hopefully this information is of use and addresses the issues of how to direct traffic to the most effective page depending upon your needs.
The programme is managed by Bruce Clayton of Existem Affiliate Management and any queries should be addressed to him at
bruce@existem-am.com
Thank you for your support and interest in the Extreme Pie Programme - for more details or to join the programme please
click here.
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