GetLenses - February Update


February update

* This is the final month with £10 for every new customer commission rate. From 3rd February GetLenses will move this to a £5 per new customer rate, with enhanced consumer incentives. For some affiliates GetLenses may continue the £10 rate based on a strict quid pro quo basis. Please contact them if you believe you can provide value add and GetLenses will be very happy to discuss (see in particular comments on search).

* This month GetLenses will be running a very attractive £10 off coupon for new customers only (minimum spend £50). The code is VEA57, valid until 28th February.

* Most people not buying online will be buying from the big chains. These chains often use own branding for their contact lenses - in fact they are re-packaged versions of products widely available at GetLenses. GetLenses have created equivalency tables at the following links - Specsavers | Boots | D&A | Vision Express. So it's about raising awareness that the same products are available with the same prescriptions.

* Don't forget - their generic volume based offers remain in place (buy 12 months' lenses - get one month free - new banners for Focus Dailies - No 1 UK product). Note this applies to most popular brands but not all. GetLenses also retain Free UK Shipping for all orders greater than £30.

* Please ensure any searches for contact lenses and contact lens solutions results in a reference to GetLenses. While this is the case for most sites for contact lenses, solutions are a much neglected category (with higher margins - so more to go round).

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Updates

* GetLenses have removed the telephone number in the main header for all Affiliate referrals. GetLenses know that is important to you. However, GetLenses will watch conversion rates closely - consumers are quite often puzzled by their prescriptions and need some hand holding.

* GetLenses have introduced a new product feed. This is much more sophisticated than their previous version, which listed a standard price per box for contact lenses. Most consumers understand price per pair at various price points (90 pairs = 3 months etc). This will now support much better pricing communication so GetLenses hope you take it up.

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