We have some very exciting news from New Look - they are about to launch their very own TV show on Channel 4. The first episode of New Look Styles the Nation is airing tomorrow (Saturday 4th June) at 11.25am during T4. Make sure the make the most of this huge extra exposure for New Look by promoting them as much as you can over the next 6 weeks!
If you visit NL Daily you can find lots more details about the show, including the video trailer - which you can also find on YouTube: YouTube - ‪New Look Style The Nation with CH4‬‏. These pages will be updated following each program with the key trends and products featured in the show.
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We will be bringing you a summary of the trends and product picks as well - so make sure watch out for your email updates!
Please find below the full details about the show. The press release is also available to download from the New Look Darwin profile, and includes approved images for you to use.
We'd love to hear from you if you are able to give extra coverage to New Look Styles the Nation and let us know how we can work together as much as possible. Watch this space for an affiliate incentive coming up too...
Happy promoting!
Elise Newman
newlook@affiliatewindow.com New Look Affiliate Team
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‘NEW LOOK STYLE THE NATION’
- New Look and T4 search for stylistas to win dream job -
New Look announces the launch of ‘New Look Style the Nation’, the brand new advertiser-funded T4 series set to be this summers’ hit show.
The innovative and unique partnership between New Look and Channel 4 celebrates the style and creativity of everyday girls and guys up and down the country, with one lucky stylista bagging a dream job as a New Look stylist.
The series, fronted by Nick Grimshaw, will see the fashion-savvy DJ help the ‘Style Panel’, made up of award winning British designer Giles Deacon and New Look Group Creative Director Barbara Horspool, scour five cities looking for the uber-stylish to compete for the London based stylist job, creating hot looks for the fashion chains’ TV, print and online campaigns.
The six-week series will see the Style Panel, along with Celebrity guests, give their critique as our would-be stylists compete in a head-to-head catwalk competition. The winning collection will be decided by T4 viewers in a live vote, with the winners from each region battling it out at a national final to land the ultimate job as a New Look stylist. One of the show's most stand-out features is the 2-Screen technology which allows people at home to create their own outfits online, some of which will be modelled in the show itself.
Celebrity favourite Giles, who has previously designed sell-out collections for New Look, said: “We’re looking for individuality, creativity and someone with energy and passion. Fashion is all about fun and we want someone who enjoys different trends and isn’t scared to experiment”.
With some of the biggest names on the High Street under her stylish belt, Barbara knows exactly how hard it is to break into the fashion industry; “Every stylista dreams of being paid to live and breathe fashion, shape looks for advertising campaigns and be one step ahead of the next trend. The competition is fierce so this really is the opportunity of a lifetime”.
The New Look Style the Nation team will be visiting London, Cardiff, Birmingham, Manchester and Glasgow throughout May. “Make sure you’re looking super-stylish at all times as we could be spotting you” advises presenter Nick Grimshaw. Stylistas can also apply for the show via channel4.com/takepart.
New Look Style the Nation airs on T4 from Saturday 4th June
For more gossip on the show, how to win tickets to the live catwalk finals or if you’re just after a dose of up to date fashion, check out NL Daily
Elise Newman, Account Manager, Affiliate Window
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