Dear All,

We are the company behind the best-selling Princess Catherine Doll that launched in Hamleys in April. You can see the global press coverage we achieved here:
Princess Catherine Doll

We will be launching the Princess Catherine Wedding Doll and Prince William Doll in Hamleys this Thursday 18th August at 4pm.

We are anticipating these products to be strong-sellers in the lead up to Christmas, both amongst collectors but also as toys in their own right. They are tested for kids aged 3+.

A huge amount of detail and special 'twists' have gone into the development of the dolls. We have a lot of press coverage lined up and will also be sending out press releases on international newswires (N America / Japan / Australia).

We will keep this thread up-to-date with retailer details as a number of them operate affiliate programs. As these are relatively high-value products, the incentive is there to promote in terms of %comm achievable.

We do not currently operate an affiliate program ourselves but are keen to promote those of the retailers we work with. They should be listing the product shortly.
We won't be releasing any images until the launch date itself, but if you are interested in promoting, please get in touch so that we can feed you content if you need it.

RETAILERS
  • Hamleys - Affiliate Window
  • Selfridges - Linkshare
  • Amazon (uk/us/japan/de/fr)
  • Play.com


If there is anything we can do to help you achieve sales at these retailers, please suggest and we are happy to consider, within reason.

I have included a massively honed down version of the advance version of the press release below. You are very welcome to attend the launch too.

Kind regards,
Anya Haas
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Exclusive Princess Catherine Wedding Doll revealed by creators of top-selling engagement doll

The toy company behind the highly acclaimed Princess Catherine Engagement Doll is set to launch a Princess Catherine Wedding Doll.

Arklu™ will reveal the new and exclusive Princess Catherine Wedding Doll, alongside a unique and matching Prince William Wedding Doll, at top London toy store Hamleys on Thursday August 18th at 4pm.

Two separate products are set to be launched: An individual Princess Catherine Doll and a box set containing the Princess Catherine Doll and the Prince William Doll as a couple.

Both dolls will again celebrate the very best of authentic British fashion and design.

For every unit sold, Arklu will donate £1 to the RNLI, to reflect the fact that the Royal Couple’s first joint official public engagement was to launch a lifeboat at the RNLI base at Trearddur Bay, in Anglesey, North Wales.

It was the focus on quintessential British style, and attention to detail, that brought so much praise and attention to Arklu’s first doll, which was released to great acclaim before the Royal Wedding Day in April.

Now a host of renowned British fashion and design leaders have come together to exclusively dress and accessorise the Arklu Princess Catherine Wedding Doll and the Arklu Prince William Wedding Doll.

The instantly recognisable and, some might say, delightfully kitsch wedding dolls pay homage to the stunning best-of-British outfits that so impressed the world when HRH Prince William of Wales married Catherine “Kate” Middleton.

Of course, some might say that the Princess Catherine Doll and Prince William Doll are a touch eccentric, but such quirkiness is also a great British tradition!

Lucie Follett, of Chelsea-based Arklu Ltd, said: “Like Catherine, the Duchess of Cambridge herself, we are delighted to be able to combine British craftsmanship and cutting-edge modernity for a truly authentic British look for both of our new dolls.”

Two separate products will be available: An individual Princess Catherine Doll and a box set containing the Princess Catherine Doll and the Prince William Doll as a couple. Both will appeal to collectors, and are sure to be a must-have Christmas gift for children aged 3+.

Both products will be sold on Arklu’s own website Princess Catherine Doll | arklu

The box set of both Princess Catherine and Prince William dolls are being sold for £99.95 (US$159.95; €109.95).
The individual Arklu Princess Catherine Wedding Doll is priced at £49.95 (US$79.95; €54.95)

American and Japanese purchasers can buy the dolls on-line at Amazon US and Amazon Japan. Australasian purchasers can buy the dolls at monkeycaboose.com.au

Notes to editors:

The Princess Catherine Doll and Prince William Doll have been developed in line with official guidelines laid out by Clarence House. Arklu Ltd have sought and received written (email) confirmation from Clarence House to state that "we would not wish to object to the production of a doll".

Arklu Ltd is a toy development company based in Chelsea, London.

The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts.
For interviews, hi-res pictures or further details about the launch please
email: press@arklu.com

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