MFI - what can we do to help you drive traffic to us?

[MFI-ecommerce]

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Hello everyone,

My name's Charles I'd like to take this opportunity of introducing myself as Web Content Manager for MFI. Having just joined the e-commerce team this week I'd like to ask existing publishers what you think we can do / do better to help you increase clickthroughs / sales for MFI.

[Mogga]

Is the feed working?
Do you have voucher codes?

[Karelellis]

Is the feed working?

Would also like to see the feed if theres one available.....

[Greavsie]

great brand, a few points to help

- i'm confused about which network you are on. Buy.at appear to be the only network promoting you recently on the forum - but CJ's on your website
- provide regular new vouchers
- provide regular new offers and links
- do you have a product feed?
- what's your conversion rate like?
- what's the AOV?
- Your search policy? no TMs or Mis-spellings, but are you interested in generic, do you allow direct linking etc
- if you have time, be on the forum and engage affiliates. look at Chris (hotel chocolat), Graham (buyagift), Simon (figleaves). If you are in the community then you'll probably do very well
- Can affiliates get credited for referring someone who ends up calling in and arranging an appointment (a unique code). This would really rock and you'd be inundated then I think.

Ideas / Offers
- Run offers based on our other marketing campaigns, kitchens, bathrooms etc.
- do niche sectors like kids furniture. i know Elaine would love that
- your Chrysler competition is also great. can affiliates use it?
- The sale pretty impressive, i assume you have all the banners and links available?
- the ideas section of your site is pretty cool. Can you provide this somehow to affiliates, video streaming maybe

There are lots more things you can/could do to get affiliates on board and drive more traffic. So get your networks working hard for their money

[Elaine]

and if you've got a new product feed up and running - ensure it carries all your items - never found any of the kids bedroom furniture!

[MFI-ecommerce]

Sorry I've not posted any answers to people's questions yet - there's a lot of talking going on behind the scenes here. We're on two networks: Affiliate Window and Buy.at - I'm going to be meeting with both of them today and tomorrow with a view to ramping up the affiliate channel as quickly as possible.

I'll hopefully have more news for you in the next couple of days... until then I'd like to ask existing publishers what you think we can do / do better to help you increase clickthroughs / sales for MFI.

[purple]

Can you confirm that sales are tracking ok now, I drove a lot of traffic over christmas and new year and the site was down alot via affiliate links, and no sales tracked.

If you do all the things greavsie said ( nice free consultancy from a network) you will be doing well.

[MFI-ecommerce]

There was a period of instability when the new website went live back in December. Sales are now tracking correctly.

[MFI-ecommerce]

Starting today and running until midnight on Monday 5th May, all sales generated with MFI will receive the increased rate of 7% commission. For more info click here.

The last couple of weeks have been hectic for me but I'd like to let you all know I'll be posting an update / response to peoples questions early next week.

- Charles

[MFI-ecommerce]

Is the feed working?
Do you have voucher codes?

We don't have a feed available at the moment. It has been specified as an urgent requirment to our provider and I'll post an update as soon as I have more info.
We're not able to offer voucher codes at the moemtn - again this is something that has been specified.

- i'm confused about which network you are on. Buy.at appear to be the only network promoting you recently on the forum - but CJ's on your website
- provide regular new offers and links
- Can affiliates get credited for referring someone who ends up calling in and arranging an appointment (a unique code). This would really rock and you'd be inundated then I think.

We're with Buy.at and about to go live on Affiliate Window - a 'go live' date will hopefully be announced in the next week or two. Our website will be updated to reflect this as we're no longer with CJ.

We have recently introduced 'Deal Of The Week' - we're aiming to get the email creative available to affiliates updated on a weekly basis - the offer runs from Monday until Sunday night. We're choosing one lead offer supported by a number of secondary offers.

We're talking to Buy.at as we want to implement their telephone tracking system for affiliates.

I'm running short of time right now so I'll answer the rest of Greavsie's questions tomorrow.

and if you've got a new product feed up and running - ensure it carries all your items - never found any of the kids bedroom furniture!

We've got just over 6,600 products at the moment with some new ranges being added in the next couple of weeks. Click here to see our current kids ranges.

Can you confirm that sales are tracking ok now, I drove a lot of traffic over christmas and new year and the site was down alot via affiliate links, and no sales tracked.

We unfortunately encoutered a few technical problems after launching our new website - those problems are behind us now and we're working on adding more functionaility / 'easier to use / navigate' bits to our current website. All affiliate sales are tracking with some affiliates doing very nicely on the MFI programme in terms of the comnmissions they're earning.

From Thursday 22nd May 2008 until midnight on Monday 26 May 2008, all sales generated with MFI will receive the increased rate of 7% commission. We've got some great bank holiday deals to promote (Joanna from Buy.at will be posting more info on that shortly) so there's plenty of opportunity for you do well this wekend.

[Elaine]

yes I know you carry an excellent range of kids furniture - there's some in my 12 year olds bedroom - but you've never included this range in your product feed or enabled deep linking.

I'll wait untill you're live on Affy Window and then have another go - but if you can't provide deep links or a comprehensive product feed then it will be a no-go, sorry.

[John]

Are you able to offer unique content/reviews? As Elaine says, deeplinking is also a must-have.

[MFI-ecommerce]

Deep linking is available through Buy.at's link generator.

Elaine: Why wait until we're live on AW? A bank holiday weekend is a key date in our trading calendar - the lank bank holiday wekend saw a MASSIVE increase in affiliate sales (unfortunately I can't say exactly how much because this information is commercially sensitive) on the back of fantastic offers available online and an increased commission of 7% for all affiliates.

John: Unique content - unfortunately not at this point in time.

[Elaine]

Deep linking is available through Buy.at's link generator

and last time I tried - it didn't work - hence no links to MFI on my website.
Life is just too short - and I've far too much to do to mess around with merchants/networks that
don't provide easy to use deep links that actually work.

I'll wait for Affy Window.

[John]

John: Unique content - unfortunately not at this point in time.

No worries - Just giving you some feedback as to "what we can do to help you drive traffic to us", and as you mentioned you were the "Web Content Manager", I thought you might be able to.