If there was an answer to that, we'd all be millionaires by now
If I was you i'd take a look at my existing sources of traffic and referring URL's and compare them to the past period when sign ups were more.
You could try doing a CPL, CPC or CPM campaigns if you want a quick boost to the sign ups, but that won't be the right approach as it won't be a viable option in the long term.
As eshaa83 suggested, try to offer something unique or of value via social media. Perhaps a free spin at some game for anyone of your existing customers who tweet or post a link on their face.. free traffic at much lesser costs.
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