I'm busy spending money on ppc whilst trying to get listed on google (thanks for your help freebieholics). But i seem to have a dilema, as i'm on a tight budget i'm not sure wether to hang fire on the ppc and spend £200 getting listed with yahoo & £150 for msn. Any thoughts
It depends on what area your site is in but i certainly get decent traffic from both msn and especially Yahoo which made submission worthwhile. If you have to choose go yahoo.. Best get some opinions from others though on traffic for different sectors
If your confident about your ppc revenues though why not put them on a 0% credit card and pay them off in 6 months - As long as you know your ppc startegy is profitable you may as well take advantage of these interest free periods.
A lot of people go for the submission to Yahoo when their site isn't ready, or they stick it in the wrong category. Yahoo will be very rewarding if you get it right, but shocking if you get it wrong.
PPC gives you the opportunity to test out different strategies of keywords and you can measure the results fast. Yahoo is a once and for all thing, once you are in, you are in and unless you radically change what you offer they will not move the category you are in.
I'd use the £150 that you were going to spend on Looksmart (for the MSN traffic) and invest in some R & D on Overture, and Google (I would say Espotting but they expect at least £99 of your cash) and with that you could get up to 3000 visitors (assuming you could buy them at 5p a click) and once you know what works on the site, then go for the submission to Yahoo.
It seems like such a simple question but i had the problem of "which comes first the egg or the chicken" i am using ppc and have been really suprised with the results, as some of the keywords i thought would be the most popular are useless!! whereas the cheaper more target keywords are winning hands down.
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