Hi
Welcome to the forum.
I learnt quite a lot (about what not to do) from reading
Ken Evoy's Make Your Site Sell a few years ago (but it's
out of date now).
I think you could learn quite a lot from this forum,
albeit 'little bits here, little bits there'. I'd recommend
that you do a search for 'website promotion guide'(*)
or something similar, to learn the basics, and I've just bought
Mike Grehan's ebook which I'll be reading soon
-
http://www.search-engine-book.co.uk/
As renegade implies, many on this forum don't bother
with ebooks (the information can get out of date), but I've
always learned something myself and I prefer to
learn a lot in a little time.
Horses for courses, etc.
Steve
(*) Note: I have a site that covers the basics of website
promotion that might just might appear if you do a search on
Google for these terms. Lol. (You will find some decent
info. on the other sites listed, too, however

)