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I think it shows that peole do tend to read the web in the same way they read books and news papers ie left to right starting in the top left.
I feel in designing any website you need to use this 'golden triangle' and put your most important info there.
In the study 50 people were used which is a good sized sample for this sort of work, but I wonder how many were really really interested in finding a digital camera.
I know I search really hard around to find a product but admit I rarely go to the bottom of the page and even more rarely go to the second page.
Basically, in your mind you are thinking if the website is good it will be at the top of the listings or advertised top. Not always true of course, but the impression is there non the less.
I think from a search angle here (keeping in mind that this information is as accurate as it appears) I know where I would want my sites ranking in both paid for search and organic listings.
It does follow some of the long thought consumer selection process but to be honest it does add a new spin on how people make their search selections.
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