Content, Seo & Ppc

[MrCatz]

A simple equation for an effective marketing campaign :

Good content (info,service or product) + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!

IMO, opting for paid ways contribute well to a good marketing mix especially at getting targeted traffic. In reality, getting 10 targeted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.

To sum up, SEO is great for the long run and should't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targeted traffic especially if you have time constraints.

What are your thoughts?

[dougs]

PPC - google is the only winner

[MrCatz]

Originally Posted by dougs PPC - google is the only winner

IMO, Google has been the authority on PPC for a long time. But I would suggest on trying out other PPC providers as well - why? Competition for keywords in big search engines are really stiff and you would really need a big budget to vie for the top keywords in your niche before you see good results as compared to other (smaller) SE's that offer PPC platforms.

[Spartacus]

Not so much a comment on affiliate marketing but web success stories in general ...

How much SEO and PPC where involved in the likes of Friends Reunited, YouTube, FaceBook, MySpace, a billion quids worth of MoneySupermarket and Google for that matter ...?

Obviously Google kinda preceeds these concepts.

There is another way. Just haven't found it yet

[dougs]

Moneysupermarket did a large amount from seo and ppc and still do......11 million spend on ppc this year

Doug