For me, I use Aweber. Basically, the whole concept of email marketing is to gather email addresses of site visitors and start sending them content via email.
Once in a while (quite often), you can send out promotional mails with a link to a product of yours or an affiliate link. This is where you can start to reap in some cash.
Some of the techniques required are ways to secure a person's email address, get them open your email and get them to click on your link inside your email.
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