Can you believe that "Social media has overtaken pornography as the number one online activity"? (according to Hitwise) Apparently if facebook was a country it would be the 4th largest country in the world! Amazing statistics but what does it mean for social marketers?

It means that we have a wide audience to reach and that if we don't have a plan we can easily get lost in the "noise". One thing's for sure we can't keep up with everything....so what are your fundamental principles for reaping the best results?