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Thread: Splash DVD - what is your conversion rate?

  1. #1
    1Lit com
    Guest



    Anybody experiencing a decent conversion ratio with Splash DVD?

    Our conversion rate for pre-qualified traffic who are all looking to buy DVDs is currently running at 1% for Splash DVD, which is very poor compared to WHSmith, Amazon etc.

    I fear the reason may be that people are so brand obsessed, it is hard to tear them away from the well-known companies, even if Splash DVD have lower prices.

    Over 70% of people are still using BT despite their sky-high rates compared to other companies

  2. #2
    NeilDurrant
    Guest

    Conversion percentages respectable (although stats not pulled from a huge sample):

    03/2003 15.25%
    04/2003 23.72%
    05/2003 17.60%
    06/2003 17.59%
    07/2003 16.32%




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