Keyword Report

TD Nick · 19-09-03

Hi all,
I have written about the new Keyword functionality that we recently added to the platform a few times over the last few weeks. For those of you who don't know how it works, it allows you to track the return on each and every keyword that you bid on in every Pay-Per-Click engines. In fact, it reports back the actual search string that was used, not just the keywords you bid on, which would give you invaluable information on how people are searching.

I would like some feedback on this, if you have any.
Does it work well for you?
Is it helping in your keyword marketing activities, or are you using it?
What would you add/change to it?
Could it be improved, or are you all happy campers?

It would be great to get some feedback going,
If you don't want to post here, feel free to email us.

Thanks!
Regards
Liz

TD Nick · 20-09-03

Hello ladies and gents,

No need to be shy!

Any feedback would be greatly appreciated - even a yes or no!

Thanks,

Nick

Darren · 20-09-03

I haven't had a need to use this new feature as yet, so cannot feedback on it's functionality and useability....however, it sounds like a feature that would be welcomed across the board from all PPCers.

Jeff · 20-09-03

Am I right in thinking that this new report only works if your PPC listings are linking directly to the merchant?

So those of us who use PPC to link to a "pre-selling" page on our own site will not get any benefit from this report.

John · 20-09-03

Have to say I've found the report very useful, although I would like to be able to select the report for one merchant at a time, then sort by EPC, EPI, order value etc.

It becomes a bit muddled when trying to optimise your bids based on your EPC for one merchant's set of keywords when every other program's EPC is also included in the report.

renegade · 20-09-03

Quote:

So those of us who use PPC to link to a "pre-selling" page on our own site will not get any benefit from this report. [/b]

That's how I read it so dismissed the feature as of no interest. I hadn't even realised it was possible / viable to link direct from PPC ads to merchant sites. Is anyone here doing this? (and are you making shed loads of money?

TD Nick · 21-09-03

Hi guys,

firstly, thanks for taking the time to post feedback on the k/w report - this is great stuff, we really appreciate it!

The k/w report developers are closely noting the feedback on this thread so if you have anything to say, praise, criticisim or suggestions please say here or drop me an email at nick.roveta@tradedoubler.com.

Jeff - v. good point - Sending PPC traffic to a pre-sell landing page.

Although not a comprehensive solution (the devs will look at this issue), you could send your PPC traffic for a particular widget/advertiser to a mirror page on your site that contains a special PPC EPI code for the widget keyword reference you are bidding on.

You could make different mirror pages, and hence EPI codes, for each widget keyword reference which will allow you to see the ROI for each and every widget keyword phrase you are bidding on - should be no more than 5 mins a widget keyword to setup - plus the highly refined data you can obtain using this method would be extremely useful.

Your web site referrer logs can also tell you the search string (if your ISP has this), but the keyword report will tell you the search string in the one report and will save a lot of time filtering and cross referencing.

For seeing if anything (affiliate) on the site converts from the PPC traffic you received, would seem practically impossible...

John.

The Keyword report can do 99% of that already:

>>goto Keyword report
>>select the keyword site from the "affiliate" drop down menu
>>choose your program from the above drop down menu.

Why it's in that order I have no clue.

The multiple sort on the results however, would be a useful addition, and not just for the k/w report.

Renegade.

Yep - you can send SE PPC traffic (those that can, such as adwords) directly to advertisers.

In adwords you can strip down a custom tracking link and have it in the destination/target field, e.g for CDWOW:

http://tracker.tradedoubler.com/clic...url=TARGET_URL

Keep the feedback coming - any comments are invalubale. Those of you sending PPC traffic straight to advertisers should be finding this report incredibly useful, well thats what we think. If not, vent away!