Latest programs: Halifax Car Insurance

**zaq** · 20-09-03

The Halifax Car insurance website enables customers to buy quality comprehensive and third party cover easily online. Until the 31st October 2003 affiliate partners will receive £20.00 commission for each sale (thereafter up to £22.50 per sale).

Click GBP 0.00
Halifax sale GBP 20.00
Cookie time: 30 days
Keyword policy: Restricted*
0 - 19 sales = £15.00 per sale (general)
20 - 34 sales = £18.50 per sale (silver)
35 sales and over = £22.50 per sale (gold)

Our Pay Per Click Search Engine Policy

Please be aware that members of the Halifax Car Insurance program will be prohibited from using the Halifax trademark, brand name, brand name misspellings or similar variations as keywords or key phrases when advertising on PPC search engines.

* Restricted: There are some keywords that are prohibited to buy to promote this advertiser. An example could be that you are not allowed to use this advertisers trademark when you buy keywords. Detailed descriptions of this advertisers restriction can be found in the merchant FAQ. Please note that TradeDoubler can end affiliates that don't follow these restrictions.

**PitBoss** · 20-09-03

Why do big brand names put restrictions on PPC keyword bids?

**Jeff** · 20-09-03

Originally posted by PitBoss
Why do big brand names put restrictions on PPC keyword bids?

Could be a few reasons.

So they can have the top bid on their brand name, for the minimum cost.

So they can "protect" their brand image.
Merchants might think that if a nasty looking affiliate site is the top search result it will damage their image.

**cjdoubleu** · 20-09-03

Thanks for posting this Zaq.

If you guys have any questions regarding this program then please post them here or contact me via halifaxpartners@esure.com. (Sorry, would post my email here but don't want to receive the spam) I'll try my best to reply as soon as possible.

Please apply to the program over the next couple of days if you can. We'll go through all of your application on Monday.

Pitboss - Most big brands are spending on above the line activity and have effective SEM strategies in place. Wouldn't it be pointless to pay out per policy via an affiliate program if it's traffic the brand would have received anyway? Protecting the brand is also important.

Get in touch if you need anything.

Chris Williams

esure Car Insurance - www.esure.com
Halifax Car Insurance - http://carinsurance.halifax-online.co.uk

**PitBoss** · 20-09-03

Gottcha

**zaq** · 20-09-03

You welcome Chris Williams

**cjdoubleu** · 20-09-03

Forgot to mention. I can now publish stats on the esure program and send the info round as part of the next newsletter. Is this something you would be interested in having? If so what kind of info/ stats would you like to have? average conversion rate, average commission earned per click? Would this help? Let me know.

Have a good weekend!

Chris