We have an overall affiliate budget that we cannot exceed. Fortunately in the case of affiliatewindow, we have been able to afford to increase commissions for the time being.
Unfortunately, our tradedoubler budget does not allow us to do the same at this moment in time.
I know there is an inconsistency here, but we do aim to be as generous as we possibly can be in terms of commissions, so if the opportunity to increase commissions arises on one network, we will take it.
In terms of validating leads, I'm afraid it does have to come down to trust at the end of the day. Once we have established a good relationship with an affiliate, we validate their leads daily. The size of our commissions means that we have to be wary to start with - a couple of bad experiences have taught us this.
Mike.
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