Text links v Graphics

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I've just been reading the Screwfix newsletter (this sort of stuff is always welcome in my mailbox) with its stats reporting over 50% of visitors arriving via text links and it occured to me anyone rushing off to dump their graphics and add loads of text links might not get the expected results.

OK, over 50% people are clicking on the text links but on sites like ours where the graphics and hyperlinks are close together, it's more than likely their attention was originallly grabbed by an eye-catching creative.

So, as with any stats, take them with a healthly dose of skepticism.