Dear Affiliates,

It’s nearly Christmas and the online shopping rush has begun!

New Site & Technical Update

GAME would like to thank all affiliates for their continued support and patience during 2011 and throughout the re-platform of the brand new GAME website which now provides affiliates the opportunity to earn more from:

• Increased Product Ranges – Back catalogue, Preowned, Digital Download
• Streamlined Site Navigation – Find what your looking for easily
• Optimised Customer Journey’s – Making it easier to purchase, increasing CR%
• Optimised Customer Tools & Personalisation Features - Increasing AOV's

GAME would like to confirm and reassure all affiliates that the GAME campaigns are tracking all valid affiliate orders and passing back daily batches to TD. A catch up batch report of transactions has also been sent to TD paying affiliate commissions for the period of downtime experienced during the re-platform of the new GAME website.

A final minor technical fix is pending WC 5/12 to resolve a deeplinking issue although this is not affecting deeplinks to product pages onsite which have no additional URL paremeters present. (EG Mario Kart - www.game.co.uk/en/mario-kart-7-122842).

If any affiliate has any specific questions regarding the above please contact Ky Ismet at TD

Earn More With GAME!

With sales of gaming gifts set to rocket ahead of cyber days, now is the time to up-weight promotions to benefit from the competitive commission structure payable on both Hardware and Software products.


All Software is paid as per the below tiered commission structure.

less than £1,000 = 3%
£1,000 plus = 4%
£2,000 plus = 5%
£4,000 plus = 6%

All hardware is paid at 1.5% commission.

Please note that both Hardware & Software transaction values combined contribute towards which tier achieved although commission tier achieved is payable only on software.
To help affiliate promotions GAME has a range of tools to help generate awareness including new creative banners and updated product feeds backed by a range of Christmas offers onsite at GAME to boost consumer spending!

Christmas 2011 at GAME



• Inspirational Gifts from £6.99
• As Seen On TV Deals – Save £'s on consoles and games.
• Winter Wonderland! GAME's prices are falling like Snowflakes.
• DOTD - Big savings on Advent Calendar Deals until Christmas Eve
• Gift Cards – iTunes, Zynga and GAME vouchers
• 3 for 2 on preowned games & 2 Games for £20

See all the promotions via the Christmas Deeplink - www.game.co.uk/christmas (Please use this link as is when adding affiliate tracking)

Affiliate Incentive

GAME are offering 3 lucky affiliates drawn at random the opportunity to win 1st prize £100, 2nd prize £50 and 3rd prize £25 of GAME gift vouchers to spend on games or consoles. To enter update your sites links and promote GAME Christmas campaigns. Each sale generated provides 1 entry into the draw – The more sales, the more opportunities to win!

Competition Period – 03/12/11 to 23/12/2011 (GAME’s Decision is always final)

Christmas Wrap Up

Got any suggestions for the future or want to talk about promotions, then get in touch with Ky Ismet and the GAME ACM team -


Happy Promoting…..

Steve Arbon on behalf of
The GAME Affiliate Team
Email |MSN| Linkedin
Become an affiliate and Get into GAME




Terms & Conditions:
All pricing and information correct at time of distribution but are subject to change, whilst stocks last. Store prices and promotion may vary.