Kelkoo - Relaunch Affiliate Program! - Doubled Commissions

**Rich** · 24-06-04

Just got this as a popunder: - http://results.eguard.com/rd/kelkoou...k=mobile+phone
check the title, eguard.com is registered to Gain Publishing Corporation

So will affiliate get paid for clicks on this spyware driven popup page?

**tobyt** · 25-06-04

Kelkoo are nothing more than any other general shopping portal using affiliate links!!

They rely on volume of traffic to generate sales and that volume of sales is directly proportional to traffic coming in thru the front door whether it be created by SEO work and google - or other affiliates stupid enough to send them traffic that could generate more profitability for themselves by getting the actual sales commissions themselves.

If any affiliate is silly enough to not see through this and to send them any traffic, particularly at the rates being offered by Kelkoo, then you deserve to fail. The trouble is that like many others in this business, they have reached a point where they are believing their own marketing blurb. It ain't real.

Basically anyone can become a Kelkoo if you work out how to gather sufficient traffic and use your brains - but sending a competitor like Kelkoo your customers is simply a way of holding up a white flag and surrendering....and personally I feel exactly the same about any of these so-called price comparison sites which are all little more than general shopping portals. If you feel you have the urge to share your traffic with others in the same business, then at least do it with people like Neil at GreasyPalm who are prepared to share profits in a respectable manner.

Success is all about marketing...but you've got to control the marketing, not let the marketing control you.

**watcher** · 25-06-04

The key is to use deep feed data supplied by Kelkoo when its available. This will help to build the content and identity of YOUR OWN SITE and enable you to pick up repeat traffic.

Generating repeat traffic (because you are perceived to supply a useful service) and getting paid on a CPC basis seems like a formula for success.

In fact, it wouldn't be too different from those large portals that are just rebranded ESpotting - and I'm pretty sure they do well.

**drivetowin** · 25-06-04

tobyt

I agree with you up to a point but Kelkoo have a significant number of merchants which simply aren't available via normal affiliate channels

If someone comes to my price comparison site looking let's say for a digital camera and doesn't find one for the price they want, they go away disappointed, and I have earnt nothing from them.

If, in contrast they look at my site, don't find one for the price they want, go off to Kelkoo and look at two merchants details, regardless of whether they buy or not, I've just made 30p.

I look at Kelkoo, Dealtime et al as a source of subsidiary income for my site not as competitors - I carry lots of products/merchants that they don't - they carry lots that I don't - its all about giving consumers choice - and from my perspective trying to ensure that every visitor to my site earns me some revenue.

Oh - and if you can tell me how to get the same traffic as Kelkoo without their multi million ad budget please let me know and I'll cut you in on the profits

**Kelkoo** · 25-06-04

Hi Guys,

Just to confirm nobody is required to change their links as part of the relaunch...they are all still being tracked correctly under the new program and leads generated in the different categories are registering correctly.

ed

**Azam.net** · 25-06-04

I fully agree with tobyt - why promote a fellow affiliate? Unless indeed certain products are not available elsewhere, I'd stay well clear of Kelkoo. You might receive a glorious 10 pence now, if you visitor jumps through all the hoops to qualify for the lead fee, but next time he/she might go directly to Kelkoo - who YOU told 'em about.

Commission rates are measily considering the company pays massive click amounts in PPC search engines. Kelkoo's affiliate program used to pay 25 pence a click about three years back.

**Qui Gon Jinn** · 25-06-04

I remember when Pricerunner used to pay 50p per lead.

Ed,

Please can you answer the follow up to the questions I put forward

Q1) cont...But wondered why on google adwords we saw ads saying affiliate which are Kelkoo links rather than TD or CJ links, if you don't have an affiliate program. Often we see 2,3 even 4 ads on the same keyword? Why is this?

(Q2) cont...I look forward to a product feed being available, but suggest Kelkoo move forward rapidly in this area as there is now an ever increasing plethora of product feeds available from other merchants, which in effect is directing traffic away from what could be going via your site as affiliates are now effectively utilising these. Wouldn't it be in your interest to do this otherwise you will have a number of other mini product search sites competing against you?

(Q3) cont... Pricerunner on Affiliate Future has a 30 day cookie and Dealtime on Tradeoubler has 7 day. Hopefully you can change it soon. Kelkoo do have a good affiliate program, but the proposition of the extended cookie duration is also very attractive.
Don't you think it should be changed sooner rather than later to be more competitive?

(Q4) cont... We would be interested to know traffic levels for a white label. Otherwise you will have a number of other mini product search sites competing against you?

**harris1** · 25-06-04

Kelkoo.... not for me I am afraid. Just syphoning off good traffic and getting very poor returns. Can always get a better return going to merchants direct if you do things right.

**tobyt** · 27-06-04

kbudden, I understand where you are coming from about Kelkoo having some of those other merchants, but then again a thing that I am have become increasingly aware of over the last couple of years is that you can often lose sales from customers if you give them too much choice of merchant, and unless that particular merchant is a national brandname, more often than not they end up buying from the merchants that are on offer - if you understand what I mean.

In fact whereas a couple of years ago I was right into offering our customers all the choice under the sun by getting as many merchants on board as possible, including some merchants that did not even have an affiliate program, now I am veering the other way and starting to cull out non-performers and concentrate on a much smaller range of merchants...maybe this is wrong who knows, but our conversion rates seem to have increased....

...in fact I am now dead against any shopping portals promoting merchants that do not offer an affiliate program, because the more of us that are prepared to do that, the more we reduce the chance of that merchant ever using, or realising that they should really be using, an affiliate program. I would even suggest that by promoting merchants without an affiliate program that we are robbing ourselves of income producing opportunity in the future.

**Qui Gon Jinn** · 27-06-04

"cull out non-performers"

interesting point matey

**justnozy** · 27-06-04

tobyt

First to be honest I was insulted by your comments such as ;-

or other affiliates stupid enough

This is your opinion & to call someone "stupid" because they have a different opion is either arrogant or manipulative. Arrogant needs no explanation. Manipulative - I am a virgin non tech aff but I earn strong money in my business outside of aff marketing & Mrs justnozy raised no idiots - are you trying to influence newbies away from a competitor / a threat ?

Don't get me wrong I actually not only understand & certainly appreciate the open forum, I also agree to many of your comments, but I would very much appreciate you do not call me stupid - I am about to launch a program that will, to a degree rely on the likes of Kelkoo (etc) & I have invested a great deal of time & consideration ( worth more than cash to me ). But I am open to new education ( sh*t I'm 50 & prepared to take on you clever sod's head to head ) DO YOU WANT TO MATCH Kelkoo/Dealtime programs - just to suit my plans? Well do you gobby?

I am more than willing to pass you the traffic if you can match their program !

So do you want it ? If not don't call me stupid - okay.

Rant over - you made your point I made mine. Hope there is no hard feelings m8.

**Luke** · 27-06-04

For as long as I am earning over 20 times the national UK average wage I am quite happy to be called stupid

Mobile Phones at best delivers me 5p a click, on average Kelkoo is giving me 10p.

Home electrical works out at about 3p kelkoo gives me 10p.

Okay so MP3 Players gives me 20p, so I don't put kelkoo on that page.

I could list a long and miserable list of "cost per sale" merchants that deliver appaling EPC results, kelkoo smash them all.

Lets hope they don't do an Ebay though...

Yours really stupidly

Luke

**morleymouse** · 27-06-04

don't do an Ebay though

I never pushed Ebay, so what is 'an Ebay' please?

And for those that are saying 'why are you promoting a fellow affiliate' well Ill gladly send traffic to your sites. As long as you pay for it, and from Kelkoo so far this month im getting about 11p a click - this is an underestimate as this includes a lot of 0.00p leads from the old tracking. If you want it, PM

**Luke** · 27-06-04

hi morleymouse

Ebay just changed their commission structure and its pretty much killed it, which means that undoubtedly their was a lot of page changing which is just a hassle.

So I hope Kelkoo don't do the same in the future.

**tobyt** · 28-06-04

justnozy and Luke, my apologies...my comments were not intended to be arrogant or insulting!

Maybe I should have re-phrased the way I put it forward, but the whole point that I was getting at was all traffic these days is "hard-won" - meaning you have to work for your customers, and you have to work to keep them.

If you work to get that traffic, then simply send it somewhere else, then at the end of the first day you might have some Pounds in your pocket, but are you building your website into an ongoing business?

Justnozy you indicated that you are new to this, well all I can humbly suggest that as you get going and get to understand more about converting those customers into sales, you will end up earning much more and will have an asset to show for it. In fact I would quote Kelkoo as an example. Thery have not been around that long, but they did not build themselves by sending their traffic elsewhere......

....UNLESS of course the site that you are sending your traffic to is prepared to pay decent money for it, and 10 pence is NOT decent money. They should be looking at at least somewhere 25 - 50 pence. Go have a look what merchants are paying on Espottting and Overture.

...in my opinion better money on clicks is to be earned at Espotting, or if you want to send your traffic elsewhere and make a decent earn, try GreasyPalm, where I understand they offer residual income!