Avis Terms

[getvisible]

Fair enough not brand bidding on cpc.

But this is a bit on the Interflora scale, no?

Organic Search: The Avis names or any confusingly similar names, such as (but not limited to) "Avis.co.uk" or “Avis” must not be used in any type of electronic advertising. This includes the use of keywords, meta tags, alt tags and other such devices. If you have any questions about the Avis Search Guidelines, please contact our TradeDoubler Account Manager.

So "devices" traditionaly used to order data - akin to library indexing can not be used i.e. meta tags, alt tags etc. But the content data that Google et al mainly use i.e. text, title, link text etc can be used?

Surely that's arse about face in terms of the reality of today's search engine indexing or are they just contrained by the outdated copyright laws that don't take into account the true nature of website production and search engine ranking?

[Azam.net]

Yeh, quite ruthless. Ah well, it's their loss: affiliates will promote the squillions of other car hire sites. Avis's share price has been plummetting over the last couple of years and such steps will not help the company recover. (I should know, cos I've lost a lot )