iTunes

[spatny]

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Hi,

I have just seen this - http://www.macworld.co.uk/news/index.cfm?NewsID=11726
http://www.apple.com/uk/itunes/affiliates/ and
http://www.tradedoubler.com/pan/prog...ogram_id=23708

I heard it was coming, but I can't see it anywhere within my Tradedoubler. Can anyone else see it?

[musicfactory]

Search for "Apple"
ITunes / Ipod comes under this company

[drivetowin]

If I search for Apple all I get is Applestore (and no mention of iTunes)

If you search for programid 23708 it says not found

My guess would be that someone at Apple has jumped the gun and TD are not quite ready to run with the programme yet.

Will be great when its there though

Nick, nick - give the commissioning team a kick

[musicfactory]

Under the "Appl store" u can get "Ipod links" with one itune advert embedded in the ipod banner

[Lee_Owen]

Will be great when it's there though.

How great? I applied a couple of days ago, just put some of the banners up. But 4% on a session cookie, how does this work for me? Shouldn't it really be a value on download rather than in session? or a longer session cookie?

Just looking at singles within singles, Crazy Frog for instance, 79p 4% of which is 3p. Album price £7.90 4% of which is 32p. Anyone know what the average initial basket is? £10.00 obviously 40p then customer gone for at least four years until a new pc is bought and even then the user may well carry over their username and apple enforce previous card details tracking.

Is ITunes so popular that it doesn't have to compete with record shops? HMV 5% on 30 days. Play 4% 30 day cookie. Repeat sales possible after that date from that customer if they are return visitors to your site and click your link. No possibilities with ITunes in that respect as they've got that customer, end of.

Is ITunes so popular that it doesn't have to compete with Ringtone sites? Jamster £2.75 30 day cookie, Boltblue £2.00 60 day cookie, repeat sales possible, return and click repeat sales possible. ITunes, again, user is a dead target.

Am I missing something?

And to add further, TD's announcement covers "4% on all sales including: individual tracks, albums, eTickets, audio books and gift certificates" So what about the store link at the top of the site selling £700 laptops and Ipod products, does it track sales of those, or is that what they mean by audio books?

I must be missing something 'cause at the moment I'm being mugged. What do you do as a user of Itunes? I'm not... do you see a link, click it and then remember 'ah I've got itunes on my pc' or do you just remember?

[drivetowin]

Lee

A couple of things

1. For a 79p download you're never going to get big commissions - there is just not the money there for anyone to play with - remember Apple will be paying royalties out of that money too.

2. The cookie is not strictly a session cookie, but a 24 hour cookie. This is short but I dont think its a problem with a programme like iTunes - at 79p a pop the punter is either going to want it or they wont - its not a sit and ponder sale, its an impulse sale.

3. I'm not quite sure why you're saying the customer is then lost to apple for the next 4 years - correct me i I'm wrong but I'm assuming that if the customer comes back to my site and purchases another track via a link on my site - I'll get commission for that too - the commission as I understand it is for purchasing tracks, not for downloading itunes itself

[Lee_Owen]

kbudden, I don't want 50p for a 79p single. I stated download fee or longer cookie. I just clicked a link on the apple site and it does load up ITunes from your pc, so I can see how that may work now. ITunes isn't browser based, it's PC based from what I can see. I might be wrong.

I was simply pondering how it might work for me? Do customers already signed up to ITunes continually click ITunes links instead of opening up ITunes that's on their desktop? because that's the only way to get a repeat sale once you've got that user to download ITunes onto their PC.

I could start offering Crazy Frog ITunes at 3p for instance, alongside 28p at HMV and £2.75 with Jamster, I suppose with ITunes you've just got to make sure they click your link even though they've already got ITunes on their PC.

Perhaps that's what people do, forget they have ITUnes on their PC already and clicking the link reminds them and so more business made and the reason why they need an affiliate program, to remind people they have ITunces on their PC. I don't know, it's a new merchant, just trying to figure out how I can get more than 3p from a user every four years.

It's worth programming 28,000 links if that person and 10,000 others come back to your site once a week and buys a ringtone, a CD and an MP3 setting the cookie and giving you 3p a week.

[Lee_Owen]

Well I read the FAQ on the program page, which answered a few questions. But could someone tell me the logic of these multi national companies? The TD program only tracks UK and Europe traffic, whilst Linkshare only promotes US traffic. I don't think multi national companies realise the internet is viewed by the world... perhaps they just like free traffic?

http://www.apple.com/itunes/affiliates/

Perhaps I've misunderstood. I should stop whinging but I just don't understand the logic of free traffic and leakage when it's unecessary. Merge the programs, job done.

[drivetowin]

Lee

I think you've hit the nail on the head - its going to be those people who get visitors who come back to their site again and again who make money from itunes.

I'm still waiting to be accepted (come on TD/Apple pull your finger out - I did apply within 2 minutes of the launch on TD yesterday) - but I for one will be interested to see how sales of the Crazy Frog single on iTunes at 79p compares with the Crazy Frog single from HMV

So far despite loads of traffic to my Crazy Frog page I've only sold one copy of the single via HMV so even at 3p per sale I only need to sell 10 iTunes Crazy Frog and the programme is a better revenue earner than HMV for me.

[Lee_Owen]

I signed up to ITunes when it was still hidden so you're not being left out. As for HMV sales, yeah it is poor, 1% conversion most days. But then it comes down to yanky traffic again I suppose, perhaps I should link to amazon, trouble is I tried doing that with a single last year and the leads got lost somehow.

I'll bung up an ITunes link next to the HMV link now. Just hope it doesn't drop the page in the engines, and see how it converts at the end of the day.

[Lee_Owen]

Have they done yesterday's batched sales yet? The time and date usually shows on the program page when this happens.

[Lee_Owen]

Any batch updates yet?

[drivetowin]

I'd tell you if I had been approved for the programme yet - still waiting zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

[purple]

Are the RSS feeds active yet could not seen them when i looked

I am not approved yet.