I have noticed some of you are sending high levels of traffic but the corresponding conversions are very low compared to your individual "yesterdays performance". Similarly some of you are converting well above your weight ;-)
This can be explained by the fact TradeDoubler operate multiple tracking servers which commit transactions to the database at different times.
Unfortunately I am limited in the information I can deduce from the reports and it needs the attention of our technical team in Head Office (whom I have sent an email) to provide an accurate repsonse and likely timescales on when normal service resumes.
It's always a risk when things like this happen and you're running PPC. Thankfully i pulled the PPC a while back when TD started to wobble.
I know it's unfair to compare different websites CTR as there are way to many factors to consider, however I’m hitting over 25% at the mo off natural search and have had 0 sales. I'd be fuming if I wasn't so happy that I’m not spending anything.
Time to change something and tinker a bit I think.