Accommodation online

[Mogga]

Does anyone use them?
Do they convert?

[aus]

I use their independent program. Conversion is about 1% based on sending approx 8,000 users per month to their site.

Last month I starting promoting superbreaks thinking I might get a better conversion there, however so far that converts at 0.05% which is disgraceful so I think I will stick with AL. Price I think is the factor with these 2, Superbreak are very expensive by comparison to AL.

[helsby]

I can't comment on Accommodation Online, but as Marketing Manager at Superbreak, our affiliates have reported conversion of between 1.2 and 4%. Our own tracking suggests variations as high as 6%, so the 0.05% quote looks to me like a tracking/cookie issue. Id also add that price-wise its worth checking the comparisons are like-for-like. Superbreak include all taxes, breakfast etc in a total price for a booking. Some other hotel providers have non-inclusive prices. Also, what is the conversion based on? One competitor quotes a conversion based on bed nights booked, not per booking! So that number is instantly inflated. In regard to price, we maintain very keen price comparsions, particularly on UK hotels, and know that we stack up against the Lastminutes and Expedias of this world. And the customers are happy buying it. Very happy to talk further with anyone using our content to understand the issues and help on boosting ROI.