Working out reversal rate

[Mogga]

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How?
Go on I have no idea how to do this but suspect I should be keeping an eye on certain merchants who are reversing sales at the moment.

[TD Nick]

Hi Mogga,

currently the visbility on this metric is not immediately transparent, but the way I calculate reversal percentage is:

>> Run your Program Overview report for the advertiser, in say October or November - make a note of the number of sales/leads.

>> Then, run your Event Breakdown report for "Removed" and "All" transactions for the same advertiser. Export the report in to Excel and then you can count the number of unique transactions which have been reversed.

>> Divide number of "Removed" transactions by "Approved" transactions to calculate the reversal percentage.

I say currently as we will be inlcuding a "Removed Commission" field in the Program Overview report early next year to provide increased visibility of this metric.

Kind regards,

Nick

[Mogga]

OK cheers

Does 20% sound normal for currys?

[TD Nick]

Hi Mogga,

yes, 20% reversal for Currys is in line with the average for other affiliates on the program.

Many thanks,

Nick

[Bod]

LX Direct gave me a rate of 72% reversal rate.... must of got most of the internet frauders over the year.....