Dear Lloyds Affiliate,

In recent weeks TradeDoubler and Lloyds TSB have worked together to identify any possible tracking issues on the Car and Home Insurance Products. We have now completed a full tracking audit on the Lloyds TSB program.

TradeDoubler and Lloyds have met several times to identify the issues and work on a program of remedial action. Over the last couple of weeks, both TradeDoubler and Lloyds have carried out a series of tests covering every contingency in the policy buying process. The task has been made more difficult by a number of factors - not least that when an affiliate program normally experiences tracking problems, TradeDoubler see's a drop in overall performance - with Lloyds the conversion rate and the Earnings Per Click has remained fairly consistent.

As a result of the testing we have identified the problem to have been the use of obsolete redirect urls. We have now remedied this and are 100% happy that the correct urls are in place and the tracking issues raised are therefore resolved.

IMPORTANT: In order to ensure you have the correct redirect urls in place, please check and ensure you are using the most up to date banners only. You can find a list of the up to date banners in the TradeDoubler interface.

We thank you for your patience during our testing period and apologize for the inconvenience.

We must stress that the issue of untracked sales only affected a small proportion of sales completed.

If you have any concerns or questions please do not hesitate to contact Joey van den Worm at joey.vandenworm@tradedoubler.com.

Kind regards,

TradeDoubler and Lloyds TSB Insurance

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For untracked sales from the last two months, here is our untracked sales procedure - I am sure you will agree this is fair!

Untracked Sales Process:

If an affiliate reports an untracked sale to TradeDoubler we ask the affiliate to complete this form: http://hstse.tradedoubler.com/file/2...query-form.xls
Once TradeDoubler receives this form, with all the required data, TradeDoubler's support team awards 100% of the commission due if each transaction is less than £20 in commission.
If the commission is over £20 (e.g. Lloyds) then our support team will forward the transaction query to the account manager who then confirms with the advertiser before awarding the commission.

If the affiliate is a loyalty site then the same process as above applies except if the commission is below £20 in which case TradeDoubler awards 50% of the commission for each transaction.
TradeDoubler takes the cost of this transaction and we did this so we would not be bothering our clients every week with scores of untracked sales for almost pittance commission (e.g. cd's/dvd's).