Adili.com ethical fashion coming soon

[jess1]

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Hi Ya

Just a quickie... ADILI.com will be launching on TD very soon within the next two weeks. I have loads of bumf and a product feed for any affiliate wanting to enter this growing market. We have already been in the press today two features in the Sun headlines "Green is the new Black". Do your research and see that is the next big thing (you heard it here first)

To get all the blurb and bumf pre aff prog launch please email subject line adili.com blurb.

Fashion for Men, Women and Children.
Homewares and gifts.

To launch we are giving all affiliates 20% on all referred sales for the first month and default will drop to 12% cookies 120 days

Target audience
Men and women with families (28 -50)
Starting to think about their kids future. Middle income bracket.

Who is Adili.com
ASOS and sit-up TV Directors prepare for ethical fashion launch
Quentin Griffiths and Adam Smith (ex-Directors at ASOS.com and sit-up TV respectively) will launch the first dedicated Ethical Fashion eCommerce business, ADILI.com, next month. ADILI, which means ‘ethical’ or ‘just’ in Swahili, will sell a range of the best ethical fashion currently available, concentrating on women’s and children’s wear initially. Items for sale on the site will include organically produced jeans, Fair Trade T-shirts and organic cotton baby clothes. Brands stocked will include Ciel (worn by Sienna Miller, Cate Blanchet and Zoë Ball), Howies, Hug, Made, Epona and many more.

Adili is the Swahili word for 'ethical and just'. As a company Adili believes that it is possible for fashion to be both stylish and made in an ethical and just way; in a way that gives rather than takes from people and the planet; in a way that upholds the dignity of those along the supply chain.

There are organisations, initiatives and companies showing that trade can be done differently, that working in fashion can have dignity, can respect the world around us and can be a way for individuals and communities to trade their way out of poverty, to save fast-disappearing skills, to gain new ones and to have the resources to educate their children….. Some brands trade fairly and directly with producers while others have a focus on the environmental cost of growing and producing fibre and fabric. Some brands achieve both these objectives and many aspire to.

Adili showcases these pioneering brands which are tackling head on one or more of the ethical issues involved in fashion production.

It is a challenge. Growing, spinning, weaving, dyeing, stitching, embroidering, printing….a garment passes through many places and many hands before it ends up in our wardrobes. Adili has developed a framework of the ethical issues that arise in the fashion industry and the various ways these can be addressed. Each brand is evaluated against this framework before it can be considered as a supplier of ethical fashion. All of our suppliers must clearly demonstrate against defined criteria how they are ensuring their production is ethical and just.

Many of the brands have also achieved, or are working towards, external certification that provides an independent assurance that they are actually implementing and living up to their stated ethical ideals.
For example: organic certifiers check the farming and also the flow of goods to ensure that the cotton in, say, your t-shirt actually came from an organic farm.

IFAT, the International Fair Trade Association, holds its members to account to check they are actually trading fairly with their suppliers; and
Fairtrade Labelling provides an independent guarantee that the cotton farmers got a fair deal.

The Adili team is not just passionate about these issues, but also has professional experience in this sector and, in particular, in the management of ethical supply chains.

Adili.com – demonstrating that fashion can be stylish and ethical

Please note, I will be overseeing the aff program through until Jan 07

jess at affiliateprogramadvice.com

[Mogga]

Sounds interesting - and I know it will be if you're involved!
Looking forward to this one.

[jess1]

Hey Mogga

I have no long term plans with Adili.com other then Im just setting up their affiliate program and just keeping it ticking over until January when they recruit their own affiliate manager.

But it is the next big thing so... yes it is interesting