Books Direct is Changing!

During 2008, you’ll see some big changes in the way Books Direct works.

Books Direct was previously our umbrella brand, and sat above all of our book clubs without actually being a club itself.

However, partly thanks to our affiliates, Books Direct has become a strong brand and one which we’re keen to build on.

So from 1 January, our “World Books” club will be rebranded as Books Direct. As part of this move, World of Mystery and Thriller will also merge into Books Direct, creating one club, with broad general appeal.

As part of this change, a new, single platform website is being developed on the BooksDirect - your guide to the best books! URL. From 1 January, this will only be available to current members and new customers will not be able to join via this URL.

Later in 2008, the aim is to have Books Direct as our single brand, which will mean having everything on one new and improved site: watch this space!

What does this mean for you?

- From 1 January, the BooksDirect - your guide to the best books! will link through to a site for current members only and some of the URLs currently being used for customer acquisition will change.

- Instead, they will be replaced by the URLs below:
Books for Children *becomes**www.bfc.booksdirect.co.uk
Fantasy & Sci becomes*www.fsf.booksdirect.co.uk
Military & Aviation becomes*www.military.booksdirect.co.uk
History Guild*becomes*www.history.booksdirect.co.uk
TSP becomes*www.tsp.booksdirect.co.uk
Railway Book Club*becomes*www.railway.booksdirect.co.uk
World Books*becomes*www.joinnow.booksdirect.co.uk**W
World of Mystery & Thriller*becomes*www.joinnow.booksdirect.co.uk**

- The brands “World Books” and “World of Mystery & Thriller” will cease to exist. Instead, there will be one club, called Books Direct.

- All World Books/Mystery & Thriller banners will be replaced with Books Direct banners

- The URLs for all links in the TradeDoubler system will be replaced as above, as well as the URLs for all special offers being replaced

- A new logo for the Books Direct club will be made available

- NB Traffic which is sent to old URLs will NOT BE TRACKED AND NO COMMISSION WILL BE EARNED. Therefore it is vital that you amend your URLs!

What action is required?

- If your links are hosted by TradeDoubler then no action is required – we will be changing the URLs and banners in the TradeDoubler interface and so these will automatically update on your sites

- If you are using the current URLs in PPC or other campaigns, please ensure that these are updated on 2nd January

- If you are using the BooksDirect - your guide to the best books! on your site, or for PPC, please replace your URL with www.joinnow.booksdirect.co.uk

- If you are using the World Books, World of Mystery & Thriller logos on your site, please ensure that this is replaced – a new logo will be provided within the next couple of weeks


If you have any questions, please don't hesitate to contact me

Sarah Day
Affiliates Manager
Books Direct
sday@bca.co.uk
Tel: 01793 747015