TradeDoubler launch MyShop for Publishers and Advertisers

[TD Sanj]

<p>Hi All,

</p>
<p>Following from the news item in the last TradeDoubler newsletter we would like to provide you with more information about MyShop! Please read below... </p>
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<td align="center" style="font-size:18px; color:#FFFFFF" bgcolor="#555555"><strong>TradeDoubler launch <em>MyShop</em> for Publishers and Advertisers</strong></td></tr>
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MyShop is a product search solution that allows you to do the following and more! <br />
<br />
<ul>
<li>Add further value to your sites with a product search box functionality </li>
<li>Expand the product reach on your site with over 2.2 million products from UK's leading retailers </li>
<li>Improve your shopping pages with up-to-date products, information and pricing </li>
<li>Increase your conversion rates and EPC with detailed product information and filtered results </li>
<li>You can deep link to individual product pages or compare product results </li>
<li>Simple to use, copy and paste functionality that is automatically tagged with your tracking links </li>
<li>Control the results with only your accepted advertisers </li>
</ul></td><td valign="top"><div style="padding:10px;">
<a href="http://shop.tradedoubler.com/shop/uk-02/a/913664/productName/ipod touch" target="_blank"><img src="http://hst.tradedoubler.com/file/20649/myshop/uk/myshop_diagram.jpg" alt="Example of MyShop in action: a user searches via the search box and is presented with the latest product information and pricing dynamically updated every day." border="0" align="right" style="border:1px solid #858585;"></a></div></td></tr></table> </td>
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<td align="left" valign="top"><hr /><p align="left"><span class="style1">MyShop Introduction &amp; FAQ's </span> </p>
<p> <strong>What is MyShop?</strong><br />
MyShop is a plug and play product search solution hosted by TradeDoubler. </p>
<p><strong>What does MyShop do?</strong><br />
My Shop allows the publisher to add a product search box to their website or link directly their own product results page. When a user performs a search, our product search solution will return product results from our advertisers&rsquo; product database. This page will automatically be populated with the publishers own tracking links. </p>
<p><strong>Who can use MyShop?</strong><br />
All publishers can use this tool. Plug and Play means even if you have limited HTML knowledge you can still take advantage of this.</p>
<p><strong>Which advertisers appear in the product listings?</strong><br />
Any advertiser that offers a product feed and has an accepted relationship with your site. If you do not have a relationship with an advertiser then their products will not appear in the results. <br />
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<strong>Can the user sort the listings?</strong><br />
Yes this functionality is available; the user can sort the results by price or alphabetically. <br />
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<a href="http://www.tradedoubler.com/pan/redirect.action?languageId=en&amp;countryId=uk&amp ;login=true&amp;url=aPFMyShop.action" target="_blank">More MyShop FAQ Topics And Information </a></p>
<a href="http://tradedoubler.com"></a>
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<p class="style1">MyShop: Flexibility and Simplicity </p>
<p>Not only is MyShop a great plug a play product search solution but it also has many other uses. We have created a document that shows examples on how you can use MyShop and inspire you to come up with a new method/use that suits YOUR site! </p>
<p>
<ul>
<li><strong>Product Search Functionality</strong><br />
Are you looking for a product search box that can easily fit on your site that you can monetise?<br />
<br />
<li><strong>Shopping Site Using the URL</strong><br />
You can use TradeDoubler&rsquo;s MyShop tool if you also want to have a generic shopping section on your site. You can do this simply by linking to the hosted version. <br />
<br />
</li>
<li><strong>Advertiser Specific Templates</strong><br />
If you have a site dedicated to a specific advertiser then you can customise MyShop so that it only searches products from a specific advertiser&rsquo;s product range. <br />
<br />
</li>
<li><strong>Deep Link Generator<br />
</strong>Deep links are very useful when trying to send a user to a specific product. Using MyShop as a deep link generator you can deep link the user to a range of products rather than just one.<br />
</li>
</ul>
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<p><a href="http://hst.tradedoubler.com/file/20649/myshop/uk/TradeDoublerUK_MyShop_Best-Practise-Guide.doc" target="_blank">Find Out More Here </a></p>
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<p class="style1"><a href="http://shop.tradedoubler.com/shop/uk-02/a/913664/productName/ipod touch" target="_blank">Click through to see MyShop in action!</a></p>
<p align="center"><a href="http://shop.tradedoubler.com/shop/uk-02/a/913664/productName/ipod touch" target="_blank"><img src="http://hst.tradedoubler.com/file/20649/myshop/uk/productsonly.jpg" border="0" style="border:1px solid #858585;"></a></p>
<a href="http://tradedoubler.com"></a>
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<p class="style1"><a name="prize"></a>MyShop Competition Prize Fund!</p>
<p>MyShop perfectly complements our other solutions available to you including auto-optimising pools, flexible feed exports, all types of ads/rich media, Adtool, and with contextual matching around the corner we definitely have a powerful suite of adserving functionality to shout about! </p>
<p>We would like to send a big thank you to the publishers who participated in the Beta trial and to celebrate the launch of MyShop TradeDoubler will be running a competition in April. More information will follow in the April Publisher Newsletter so keep your eyes out for it! </p>
<p>We would like to hear your feedback, so please get in touch through the contact form within your account. </p>
<hr /> <br />
All the best,<br />
<strong>TradeDoubler UK</strong> </td>
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[Azam.net]

Nice one Sanj. This is a good innovation by TD and it's user-friendly to implement.

[Rich]

It's always good to see new features but sorry I've got to point out some issues.

Wouldn't it be better for you to host resized images rather than linking to the merchants? Some of the images on the demo page above are 400x400 but are displayed at 100x100 or worse 85x85 and stretched.

Why load all 10 pages of results to begin with rather than loading each page as the user request it? That demo page is over 1.1Mb!

It seems very slow. May just be my connection but searches and going to the more info page seem to take much longer than a user would wait. (seems quicker now I've written the rest of this message)

The page navigation doesn't load until all the images have.

Searches including an apostrophe break the javascript - e.g search for Drake's Fortune then try another search.

It looks like when a product expires links will just go to a empty page (tested by using an invalid g value) probably better if they forced a search for the product name.

Anyway, I'm not trying to be negative, just pointing out some areas that you might want to look at.

[TD Sanj]

Hi Rich,

Appreciate the comments and most of the below is to be addressed through future updates.

Kind Regards

Sanj

[stownsend]

Hi

I've just started to play with MyShop, very impressed so far. With Kelkoo search returns do you still get paid commission ?

Cheers

Stu

[TD Georgie]

Hi Stu,

Thanks for the feedback.

To answer your question, yes, you would still be paid the commissions.

Kind regards,

Georgie