White Label Travel Site

[pricespin]

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Hi There,

We are currently looking for a good white label travel website that can be customised to look as if it is our website.

Does anyone know of any such websites.

I think one of the nicest travel sites we've seen iss this one, but I don't think they offer the white label service.

www.sunshine.co.uk

[csn]

Not white label per se but Sunshine offer a Wordpress plugin called SunPress - sunPress - Wordpress Plugin from sunshine.co.uk - which lets you create a customised travel website. Searches are conducted on your site whilst payment is made through Sunshine, netting you commission via Affiliate Future.

Example: http://expo1.sunshines.co.uk/

As for strict white label, I've not come across any. Perhaps a more experienced travel affiliate can help further?

[pricespin]

Just found this thread whilst searching the forum.

http://www.affiliates4u.com/forums/t...e-program.html

I'm quite impressed with Super Break's toolset:

Design Options for the Superbreak Affiliate Program

[jls]

Pricespin,

Good Luck with your search for a good white label travel site.
I tried one some time ago - but to be honest struggled a bit.
I was completely new to AM, and on reflection took on something I did not understand well enough, and could not seem to make progress. The particular scheme has long gone, so maybe it was not just me !!

I have since lookd at the 'sunpress' option, which seems to have some good options....but I need to understand Word press better than I do at the moment before I plunge back in.

It would be useful to hear of anybody who has made a go of this approach - perhaps with sunpress - or others - and to understand how best one can generate traffic when not all aspects of the site are available for tweaking. How do you maximise the SEO on a site you do not control ????

Good Luck

John

[pricespin]

...How do you maximise the SEO on a site you do not control ???? ...

Yeah. I don't think that's the point of a white label site though is it?

You know - a white label site is a site that you can advertise via your own means (i.e. links from your other websites).

And since it will contain nearly 100% duplicate content it will probably never rank.

We're doing it as a quick fix until such time as someone releases a SOAP API.

[d33man]

i'd highly recommend the super break white label. laterooms and booking.com are 2 other options but you'd need to pay or generate enough pageviews to warrant a white label - super breaks offer it for free and their information and support is second to none...

[d33man]

Pricespin,

It would be useful to hear of anybody who has made a go of this approach - perhaps with sunpress - or others - and to understand how best one can generate traffic when not all aspects of the site are available for tweaking. How do you maximise the SEO on a site you do not control ????

Good Luck

John

my approach is to create a blog website, write lots of good [travel] content, attract searches from google then once on the site they can search for breaks through the white label...

[dougs]

Why are people so interested in white labels?

Get the customer onto a branded site and the conversion rates will be 3 to 5 times more than you will make on your site.

Just get the customer there and get the cookie down.

You can then play with lots of suppliers and see which works the best for you.

Doug

[d33man]

Why are people so interested in white labels?

Get the customer onto a branded site and the conversion rates will be 3 to 5 times more than you will make on your site.

Just get the customer there and get the cookie down.

You can then play with lots of suppliers and see which works the best for you.

Doug

Doug I agree with what you state. I'm unsure whether to still go ahead with the white label... only advantage i can see is that i would get the merchant website but retain my own logo (and links back to my site) in case the customer goes not convert through the merchant then i've got a chance of re-converting them elsewhere...

[dougs]

Build a site with value and offer the customer lots of options to leave your site and get to the best merchant.

I did always like the white label solution but as an example on carrentals.co.uk we ran a normal white label. Now we flick our customers to multiple suppliers. Most people go to 2 or 3 suppliers and our conversion rates increased 3 fold with similar backend commercial deals

We now implement this concept on almost everything we own.

Doug

[Lawcom]

With white label travel I always thought that was about building the brand, building a customer base and letting your customer establish that you sell travel products from content to payment gateway ... Then when you are in the position to move in to full travel managment the transition would be easier ...

[dougs]

You need to have 10,000's of visitors per day before your brand is that powerful. Why not build you site let them covert on another until you have 10,000 visitors per day and then decide. Atleast along the way you made more money

From personal experience once at 10K visitors per day you will not want them to convert on your site as you will have to support the problems, handle the money etc etc. Would you really want some backend supplier to be talking to your customers....no....so you will have to have people on the phones mopping up the mess.

Check out the amount of travel companies going bust or loosing money...ie expedia, lastminute, opodo. Why? Go to their offices and see how many staff they have doing support?

My 2 pence worth, but personally I have no intent to ever become an operator. I am happy to send my visitors to extablished operators who have call centres etc. If they do not pay me enough for my traffic I can always try another one and another.

I agree build a brand, but offer something different so people come back to you. Comparator, reviews, special offers, tools, cashback......notice all of these sites which are the massive profitable growth area of the web send their traffic to established players....and most are ran by a handful of people.


Doug

[d33man]

With white label travel I always thought that was about building the brand, building a customer base and letting your customer establish that you sell travel products from content to payment gateway ... Then when you are in the position to move in to full travel managment the transition would be easier ...

White label sites are not about building brands, they're more about using your own brand (whether that's a content site or voucher code site) to convert the sale using the merchants site, branded as your own

however this relies on the merchant having a good conversion rate as it limits yourself to that merchant only which is why i don't think i'll be taking that route now

[morleymouse]

dougs got this spot on. when spending a significant amount of money on a travel product people want to see certain things, they want ABTA numbers, they want ATOL protection. Say you white label as 'd33man travel' and use a white label displaying both of these. If someone goes to the CAA site or ABTA and taps in the numbers, ABTA/CAA then their sites will show the agency as 'Expedia' 'Alpharooms' etc. Id be pretty confident at that point you'd lose the sale.

[dougs]

If you have a massive traffic in a sector then ok add a white label solution to a related sector, as it will give you several things:

extra cash
extra stickiness
an extra thing to promote you do

But still send them somewhere that has spent a lot on branding.

Look at tripadvisor, it makes all its money by sending you to well known brands. Why does it not have a white label?

Doug