I run a destination specific travel portal which is growing nicely and is probably one of the largest sites covering the market.

We were launch partners with the national airline's affiliate program when it launched late last year. Since then, we've given a CTR of about 0.31%, with about 600 clicks and received, one tiny commission. The ad isn't being pushed to the top of the site because the conversion rate is so small so whilst we could increase click throughs, it seems pointless with such tiny conversions.

Having spoke with them, they said that their conversion rate is about 0.25% which is a lot higher than we've been getting, but still sounds ridiculously low to me...

So my question is, what would you expect to receive from an airline? And do you have any suggestions for me?

Thanks