Shoestring Travel - CPC deals available

[sgpratley]

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We are pleased to announce that the Shoestring Travel campaign is now live on the new TradeTracker UK network

Shoestring (part of the KUONI travel group) is a young and dynamic travel company that cover the most interesting corners of the globe. Shoestring travel in small groups with an emphasis on individual freedom. Shoestring sell directly to the customer to keep costs low, and ensure that advice is given from our own well-trained staff of travellers, who have experienced the destinations first-hand.

Orders are only taken online to ensure there is no leakage from your traffic.

Shoestring are also backing their launch in the UK with a multi-million pound branding campaign including MTV advertising and event sponsorship.

The general commission rate at launch is 3.5% on all sales (including holidays, and holidays + flights)

To launch the programme, Shoestring is offering a hybrid commission model that includes sale, lead and click commissions!

General commission tier
Commission per sale: 3,5%
CPC - £0.02 per click

If your traffic shows it can convert well, then the following apply.

If your conversion rate for the previous 30 days is equal or greater than 0.25%
Commission per sale: 3,5%
CPC - £0.05 per click
Newsletter signup £0.14 per signup
Brochure request £0.70 per request


If your conversion rate for the previous 30 days is equal or greater than 0.50%
Commission per sale: 3,5%
CPC - £0.07 per click
Newsletter signup £0.14 per signup
Brochure request £0.70 per request

Incentive sites are welcome to promote the campaign but will only be eligible for the percentage of sale commission.

More details about Shoestring and TradeTracker are available on our website


CPM deals are also available for advertisers who can drive exceptional volumes of high quality traffic.

A data feed will be available early next week.

For any questions or comments, please feel free to contact me.

email - stephen {at} shine-marketing.co.uk
IM - stephen_pratley {at} hotmail.com

[sgpratley]

I now have a keyword list ready to get anyone started including a full list of destinations.

PM via the forum
email to stephen [at] shine-marketing.co.uk
IM stephen_pratley [at] hotmail.com

[sgpratley]

A few questions that affiliate on the programme have had, I thought I'd post here.

1) Yes you can use the merchant display URL in your PPC across all search engines

2) TradeTracker pays by BACS, £25 minimum payout, the Shoestring programme has a maximum approval period of 30 days.

3) Conversion rates, EPC's etc.
Shoestring.co.uk launched on 1st September so can't give these just yet, however their existing programmes in mainland Europe are doing well and have been for the last couple of years.
General travel sites are converting at around 1%, and long-haul or destination-specific ones at above 1.7%. Average orders are just under £2,000 as most trips are booked for more than one person.
Including the click payment that's an EPC of over £1.10 before you count in any bonus CPC payments, or lead payments for brochures & newsletters.