Re: Sky Europe launch with a £5 CPA
Thanks for this, Elena.
Can you confirm that the programme does not allow brand-name PPC bidding?
(I never used to be concerned about this, but something that was said at the A4Uexpo has alerted me to how detrimental brand-name PPC bidding can be for the editorial-based websites who do the hard work of bringing less well-known merchants to readers' attention in the first place and familiarising them with the brand... given that the reader may then remember the name and, prior to the purchase, search for that name on Google and then click on the relevant Adwords ad... thus overwriting the original publisher's cookie).
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