If you're looking for a worldwide place name database, checkout:
NGA: Country Files
It's a collection of CSV files (one per country) containing place names, latitude, longitude etc. (see the link at the top of the page for the 200MB single download - that's compressed!!).
I'm afraid you won't really be able to handle the files in Excel - they're too big; and contain lots of info that you'll need to filter out, but all the fields are there to help you - for example the place classification - "P" is what you want (Populated Place).
SEO wise, there's a million websites using it (just google any of the unique place IDs) but if it's a database of place names you're after, hope it helps!
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