Award Winning Programme...
Hi,
Just wanted to have a quick catch up on Travelodge.
First of all, we were all delighted to take the first prize at the A4U Awards last week - congrats also to DFDS for their highly commended nod. Many thanks to the panel for their recognition of one of the best performing travel programmes in the industry.
Travelodge is really going from strength to strength and the recent June sale saw a 17% click to sale conversion on the first day of the promotion.
Don't forget that we validate 99.9% of sales daily and as we pay affiliates twice a month you'll receive your commissions far, far quicker than competitor programmes.
Some key highlights for you:
UK Expansion Programme
- Travelodge opened 23 hotels in 2007 (2,500 rooms) including London City Road (392 rooms) and Heathrow Terminal 5 (297 rooms)
- 24 hotels are currently being built (2,400 rooms)
- Planning has now been secured on a further 42 hotels (4,000 rooms)
- Strong pipeline of 205 hotel sites in place (18,500 rooms)
Operational Highlights
- Occupancy in the UK was stable at 77% across the board
- Internet sales represented 87% of bookings in 2007 - travelodge.co.uk rated as the number one travel website in the UK (Hitwise)
- 29% revenue growth and 15% point increase in existing hotels in Spain
- Travelodge named number one budget hotel brand (BDRC)
Positive outlook
- Current trading very strong
- 44 UK hotels (4,000 rooms) to be opened in 2008
- 2.5m rooms priced at £29 or less in 2008
- Strongest hotel pipeline in UK
So with an average commission of over £3 off 3.6% of basket value and a conversion rate that consistently hovers around the 10% mark as well as a £1m site revamp, do get in touch if you'd like to promote this programme.
Thanks,
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