Security firm Comodo recently introduced a free product for webmasters called UserTrust, that allows users to rate your site and displays the rating online. It's free, and easy to add to your site. You can see it on my site at the bottom of the left hand navigation panel. You might consider it a useful thing to add to yours.
I really could do with a couple more people to rate my site non-anonymously, as the anonymous ratings don't count towards the rating shown on the seal, apparently.
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