Who Are CAT Watches:

CATWatches.co.uk is the official UK online shop for CAT Watches.
Caterpillar is a trusted brand – With an established brand reputation that spans 75 years and over 98% brand awareness: Caterpillar has been engrained throughout recent history as a leading manufacturer in mining, construction and marine equipment. Synonymous with reliability, durability and technology, the CAT reputation is echoed through these rugged timepieces to offer that same strength in a range of watches and timepieces.
Caterpillar Timekeeping Equipment – Made from stainless steel, all watches are durable and reliable as well as water and shock resistant. They offer a competitive commission structure as well as incentive gifts on a regular basis.

Target Audience:

• Men aged between 25-45
With:
• Active sporting pursuits
• Industrial / trade occupations
• Seeking a tough durable watch to compliment their lifestyle
• By virtue of Caterpillars position within the construction industries, the core brand follower is placed within the blue collar worker section.

CAT Watches has been online since October 2008 and have since worked their way to the top positions on Google and Yahoo for brand and range specific keyword searches.

Why Join the CAT Watches Affiliate Program:

CATWatches.co.uk offers customers the opportunity to buy a CAT watch from the current core range direct from the UK source knowing they will get a top quality service as well as reassurance that the watch is authentic.

The range of watches offers a huge selection from stainless steel through to oversize cases, rubber straps and rose gold plated cases and black PVD watches.
All Caterpillar watches are strong, durable and built to last, while offering a wide spectrum of technical features depending on the intended environment for their use. All watches come complete with a 2 year manufacturers warranty.

Their website has been specifically designed with conversion as a number one priority. Customers can browse new products, specific ranges and even narrow their searches down by price, features, strap material, movement type, level of water resistance and the type of activity associated with a particular watch whether it be diving or mountaineering.
They even have a Buying Guide to make the shopping experience even more straight forward as well as a comprehensive FAQ section.
Their one page checkout is very sophisticated and again is designed with conversions in mind, they offer the 3 most popular payment methods and their site is fully secure for fraud protection.
All of their watches come with Free UK next day delivery but can be upgraded to Guaranteed Next Day by 1pm at a cost of £7.95.
They take care with everything they do from product choice to speed and flexibility of service.
They are set to go live with their new pricing structure and a promotion whereby every customer will receive a free pair of CAT sunglasses (RRP £49) with every order placed on the site until stocks last. The site is updated on a weekly basis and they introduce new lines on a regular basis including soon to be launched internet only lines that they will offer exclusive to their Affiliates.

How do you benefit from the CAT Watches program at Webgains:

Banners: Creatives updated in line with promotions and seasonal events
Datafeed: fully automated and updated daily
Commission: earn 6 - 10% commission (excluding VAT + P&P)
Cookie Length: 90 days
Affiliate Approval: manual (by merchant directly)
Voucher Codes: both generic and exclusive codes possible with the voucher management tool

Guidelines for approval to the program:

They encourage all interested sites to apply to their program. However, before you can participate in their program, they will need to approve your site. Mainly they look for sites that are aesthetically pleasing and well maintained, in keeping with the quality that is associated with the CAT brand and the CAT Watches website.

The following sites are acceptable:

Coupon/Deal
Search Engine
Homepages and Personal Websites
Shopping directories
Blogs and content sites
Price Comparison sites
Non-profit

The following sites are not acceptable:

Mature/Adult
Sites that promote, contain, or link to sexually explicit or graphic materials and/or language
Sites that promote violence
Sites that promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
Sites that promote illegal activities and substances
Sites that contain any libellous, defamatory or disparaging materials
Sites that contain material that is defamatory, fraudulent or harassing to us or to any third party
Sites that have a clear stated mission that is in part to support religious or politically active causes, as represented on the homepage or key landing pages
Sites under construction
Competitor web sites

These are only general guidelines, and they reserve the right to make exceptions. Please note that if you fail to meet the terms of their agreement they may suspend your account from the program at any time.

CAT Watches brand name:

When mentioning CAT Watches on your website, please refer to them as CAT Watches or CATWatches.co.uk. Please do not display both words in capitals, only CAT in upper case.

CAT Watches PPC Policy:

PPC Policy: Restricted – Due to inhouse PPC activities please refrain from bidding on the store's brand name including misspellings and/or variations. Please use more generic keywords e.g gents watches, sports watches, active watches, mens watches, chronograph watches.

To sign up to the CAT Watches affiliate program at Webgains, please click here.

In case of any questions or queries you might have, please feel free to contact me.