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Welcome to our June 2009 newsletter that incorporates our Father's Day Promotion. May has been a busy month for the Regency Chess Company with many new developments. Our web designer Darren has now moved to Bath and will be working with us full time on all aspects on web marketing and creative website work.

We are also delighted to announce that we are in the process of switching banks. We are just about to begin banking with a new high street name bank (mentioning no names) who are willing to support us through our extensive growth in 2009/10. This means we will have better purchasing power, more products, better prices and are well on the way to becoming the UK's market leaders in the chess product industry.


Father's Day Promotion

Code: FATHER10

Fathers day represents a superb opportunity for our affiliates to promote the program and generate some good orders. The Regency Chess Company has an excellent selection of products that are ideal for the Fathers Day gift market. We have launched a banner campaign that plays on the idea of buying something 'different' from the stereotypical gifts that people often associate with occasions like this. Our medium priced and luxury ranges have excellent 'wow' factors when given as a gift. Because our products are all made from high quality hardwoods they can be expected to last a lifetime. We have created a specific discount code for this occasion that runs from June 10th - June 20th. This code gives a full 10% discount and attracts our full commission rates. We are also on hand to create any additional content for individual affiliates upon request.

Conversion rate improvements

In recent weeks we have devoted much time and effort to improving our conversion rates. A new checkout module has been installed, general changes to the site layout as well as a new improved header design. In addition to this a new 'special offers' section has been created with discount incentives for customers. We are delighted to report that since the upgrades conversion rates have been improving considerably. Each stage of the checkout is now being carefully monitored in order to track abandonment trends with a view to further improving any weak aspects of our overall checkout and shopping process. Traffic from affiliates continues to grow steadily and we are seeing a month by month rise in conversions from affiliates.

New Products

Throughout May a host of new products were introduced to the website including a new range of intricate hand carved chess pieces. All new products have been sourced from the worlds best producers of chess sets. Our brand new 'Olympic Intarsy Chess Set' was added this month and has been in such high demand that stocks are now dry of this item. We have re-ordered a huge bulk amount of this item in order to fulfill demand in future. We continue to add exclusive product lines that can't be purchased anywhere else in the UK. All aspects of the product range continue to grow, this month will also see many new arrivals.

Commissions & Cookies

Our commission remains at 8% with a 10% rate for affiliates who generate more than ten sales per month. Our cookie length remains at 365 days. Our average basket value is currently still hovering around the £45 - £50 mark but is rising steadily as we add more and more products with higher price points.

By the end of 2009 we expect to have tripled the product range and extended our range to include products greater in value than £1000. Watch this space for updates on average basket values as they rise.
Our product feed is up and running and can be accessed via the Webgains control panel or directly from here.

Cloud Server upgrade

At the time of writing the website is undergoing a server upgrade due to our hosting company switching over to new cloud servers. Once the migration is complete we should see increased performance on the website and excellent performance during peak buying periods. Our aim is always to provide our visitors with a pleasant browsing and buying experience and for our site to be the best in our market sector.