Who We Are:

Hats and Caps is the largest on line hat shop in the U.K. with a management team that has over 70 years cumulative experience in the industry. Our company started retailing in the U.S. 30 years ago in a single bricks and mortar store in San Diego and eventually expanded throughout California. In 1997, we launched our 1st U.S. site quickly rising to the top in the U.S. market. In 2008 we launched our U.K. and E.U. specific site at Hatsandcaps.co.uk . We are now established as the destination to purchase hats on line throughout Europe.

Why Join the Hats and Caps Affiliate Program:


Hats and Caps offer the largest selection of hats and caps on line in the U.K. We sell virtually any hat you can think of, from Fedoras to Fezzes, Flat Caps to Trilby Hats or Cowboy Hats to Cloches. We stock all the biggest names in hats – Kangol, Jaxon, Stetson, Betmar, Bailey, Shady Brady and Goorin Brothers just to name a few. If you are looking for a hat within the U.K. or E.U., this is the place to look. The site is well crafted and simple to navigate despite its extensive offering. Products can be navigated by department or brand and can be further refined by colour and size. Whichever way the customer follows, there is plenty of information on hand to help them choose the right hats which results in an excellent sales conversion rate and average order value.

We take care with everything we do from product choice to speed and flexibility of service. We ship to the U.K. and the E.U. and offer several choices of service, including free standard delivery within the UK for orders over £30 and next day delivery within the U.K for only £4.95.

How do you benefit from the Hats and Caps program at Webgains:

Banners: Creatives updated in line with promotions and seasonal events
Datafeed: fully automated and updated daily
Commission: earn up to 10% commission
Cookie Length: 30 days
Affiliate Approval: automatic
Voucher Codes: both generic and exclusive codes possible with the voucher management tool

Guidelines for approval to the program:

We encourage all interested sites to apply to our program. Mainly we look for sites that are aesthetically pleasing and well maintained, in keeping with the Hats and Caps website.

The following sites are acceptable:

Coupon/Deal
Search Engine
Homepages and Personal Websites
Shopping directories
Blogs and content sites
Price Comparison sites
Non-profit

The following sites are not acceptable:

Mature/Adult
Sites that promote, contain, or link to sexually explicit or graphic materials and/or language
Sites that promote violence
Sites that promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
Sites that promote illegal activities and substances
Sites that contain any libelous, defamatory or disparaging materials
Sites that contain material that is defamatory, fraudulent or harassing to us or to any third party
Sites that have a clear stated mission that is in part to support religious or politically active causes, as represented on the homepage or key landing pages
Sites under construction
Competitor web sites

These are only general guidelines, and we reserve the right to make exceptions. Please note that if you fail to meet the terms of our agreement we may suspend your account from the program at any time.

Hats and Caps brand name:

When mentioning Village Hats or Hats and Caps on your website, please refer to us as Village Hats or Hats and Caps

Hats and Caps PPC Policy:

PPC Policy Closed: Hats and Caps brand name bidding is not permitted on this program. Affiliates are not allowed to use any display URL that contains Villagehats.co.uk or Hatsandcaps.co.uk. You should not link directly to the Hatsandcaps.co.uk website, or use an URL redirect to take the customer directly to the Hats and Caps website from a PPC advert.

Some of our brands have trademarked their brand names with Google.

We ask affiliates not to display Village Hats and Hats and Caps brands through GoogleBase as we have our own feeds available in Google Base.

Please don’t hesitate to contact Marie at muhart@webgains.com should you require any information, specific banners, voucher codes or contents.

Click here to join Hats and Caps now.