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Welcome to The Regency Chess Companies November 09 newsletter
This month is the second most important month of the year for us, second only to December of course. We have all been extremely busy with warehousing and stock matters as well as adding plenty of new products to the website. The Christmas selling season is THE time for the chess industry, it represents a superb opportunity not just for us but our entire network of affiliates, there is not an easier time to sell chess products.
Christmas banners
We have created some extremely attractive Christmas themed banners, these have been professionally designed and will look great on your website. They are available in the usual sizes and can be downloaded from our webgains system. Make sure you utilise these banners to promote us heavily this Christmas.
Christmas discount codes
We have also created some special discount codes for the Christmas season, they are live now and run until the end of December. We have a 5% discount code which attracts a full commission (8% or 10% for high performing affiliates) and a 7% discount code with a reduced commission of 6%. The codes are XMAS5 & XMAS7.
Server performance and reliability.
We are pleased to announce that we are now running the Regency Chess website on dedicated hosting. We have seen a significant jump in the response times and download speed of the website. This also means we can deal with the huge traffic during the Christmas season without interruption. We also have 24 hour support and the mobile numbers of the tech team in charge of the server should anything go wrong. Reliability of the website is one of our key concerns. A days downtime over the Christmas season would cost us £1000s in lost sales, which is why we have upgraded to a dedicated hosting environment. The new hosting means speed, reliability and our overall user experience is as good as it gets.
Postal Strike Antidote
Fears of a series of national postal strikes have set panic into the world of internet retail but we are not letting the industrial action affect us. We have lowered the price of our next day Fed Ex courier delivery to just £4.99 which means the vast majority of our products wont be affected by the strike. All orders over £50 are sent using Fed Ex and kept completely out of Royal Mails hands. We still offer free courier shipping for orders over £75 (to UK mainland). Our antidote the strikes are advertised heavily on our home page and this will give us a key advantage over competitors who are still using Royal Mail.
Christmas Stocking
We have imported huge stocks this year in order to cope with the increased demand this Christmas. We quite literally have tons and tons of stock with us or arriving this week. This means that by promoting our program you can rest assured that we are on hand to fulfil all orders and satisfy our customers. We have an extremely low customer returns rate, mainly because our products are so good, which means when you generate us a sale you are pretty much guaranteed the commission.
New products added this week
Our obsession with having the best range of chess sets on the web continues and we have added a host of new products in the last few days. Our range of chess boards is now without doubt the best you will find in the UK. We are the only chess retailer selling super luxury chess boards made from luxury hardwoods. We also have plenty of new chess piece designs, all of which come from the worlds finest producer of wooden chessmen.
Luxury Certification
Our growing range of luxury chess products now come with a unique certificate of authenticity. The certificates have been professionally printed on luxury paper stock, are embossed with our company stamp and feature the special handwriting of Illustrator Richard Deverell. These certificates qualify our luxury chess sets in the eyes of prospective purchasers and have already lead to more sales. Luxury chess set sales offer generous amounts of commission for our affiliates, there is no better time to be promoting the program!
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