Hollywood socialite Ava Rily launched SuperTrash with a bang in Hollywood – garnering an immediate celebrity fan base. But for it to come to Europe and the UK it was introduced to us by Dutch fashion entrepreneur Olcay Gulsen – the Amsterdam-based fashion powerhouse which is behind the brand’s success.

Today SuperTrash is a well known brand in the contemporary fashion areas all over the world. With a dealer network of 1.000 high boutiques and department stores, SuperTrash has a big power in today's fashion industry and shows regularly at Amsterdam Fashion Week.

With its sexy animal prints, feminine lace, bodycon dresses and absolutely everything in-between, SuperTrash is a true L.A. it- girl label for independent women with great sense for fashion and style. Polished but always effortless, stylish yet casual – SuperTrash is an absolute must-have brand and it’s no surprise finding it here at my-wardrobe.com with stylish Spring/Summer 2010 pieces. SuperTrash may be born in L.A. but it definitely has been raised in Amsterdam!

Absolute must-have piece from this must-have brand? Definitely the Jaro Peaked Leather Biker Jacket - This biker jacket was the highlight of the label's Spring/Summer catwalk show and you can certainly see why.

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