Welcome to our April Newsletter
(To read a nice graphical online version please click here)



New promotional website for luxury chess pieces

One of the things that makes The Regency Chess Company special is the chessmen we sell. They are the best in the world in every respect, there is no doubt about it. Conveying the level of detail, quality and perfection to customers online has been a challenge for us as a company. That is, until now. We have created a new website that customers of our main site can visit to see the majesty of our amazing chess pieces. The new site can be found at The Regency Collection - The World's Finest Chess Pieces and is well worth a look.

We have created a branded collection for our most luxury chess pieces and the new site will be aiming to sell this brand to our customers. Affiliates directing traffic to our main site can benefit from the new site and still receive commission in the same way, all transactions still take place on the existing website. The new site is a simply a promotional tool and won't pose a leakage point.


New suppliers from Italy and the USA expand our range of luxury items

We have welcomed two new suppliers this month, one from Italy and the other is based in the USA. Both are supplying us premium products in our higher price point. It means we have more expensive and luxury goods on the website which is excellent for our affiliates. We are still seeing our top rates affiliates earning as much as £40 for a single sale as a result of our luxury range. We have now added a £1000 + product and plan to add more super luxury sets and boards in coming weeks.




New chess tables section launched

We have now expanded our range to include chess tables, at present a modest selection is available but we expect this to grow in coming weeks and months.
Unlike our main UK based rivals we are holding stock of the chess tables. So our customers can expect 48 hour delivery options on these items.



Google page speed optimisation carried out on our main website

We are always concerned with our customers user experience and the speed of our website has become something of an obsession of late. We have been running tests on the site using 'Google page speed' something all web masters should be using. The page speed optimiser gives each page of the site a score out of 100, we have managed to go from a 74/100 up to an 81/100 as a result of improvements in coding. Our site continues to be hosted on it's own dedicated server which provides us with average speed, we are always pleased to know that our site is consistently faster than all of our competitors sites.



Affiliate program promotion

For those of you yet to promote our program please remember that we offer a 365 day cookie period, 8% commission rising to 10% if you gain more than ten sales a month. We can create custom discount codes, banners for our affiliates. (standard banners & codes available on the webgains platform). We also have a product feed that can be found here. If you require any custom banners, codes or promotional material please email julian@regencychess.co.uk