Webgains Launches Exclusive Multiple Datafeeds Feature

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Webgains Launches Exclusive Multiple Datafeeds Feature

We’re pleased to announce that Webgains has upgraded our product datafeed system by allowing merchants to provide additional product datafeeds to affiliates.

Many affiliates download and reconfigure product datafeeds to display product information on their site. Existing product feeds, though extremely detailed and comprehensive, can be unwieldy, as they include information on all products that the merchant offers. The new Webgains tool will allow merchants to upload specialised datafeeds, for example around seasonal or best-selling products, thus taking much of the hard work away from affiliates, leaving them free to concentrate on what they do best: driving ready-to-purchase consumers to the merchant site.

No other network offers the ability for multiple feeds in all verticals for all affiliates through the network interface.

How will this new functionality benefit you? There are a number of ways that both merchants and affiliates can benefit from this new feature:

Merchant Benefits

•Relevant and appropriate content – receiving tailored merchant product content at the right time helps take the stress out of datafeed manipulation. The Multiple Datafeeds feature allows merchants to quickly & seamlessly provide affiliates with product data to meet their needs. For example an affiliate focusing on promoting hammers would not want a product feed containing power tools.

•Timely content - merchants will be able to create specific feeds around seasonal events such as Christmas, Easter, summer or even seasonal fashion launches such as the new winter range for retail fashion merchants. This will allow merchants to showcase key product lines and allow affiliate to focus their attention on these products.

•Volume uplift – Merchants can create feeds to drive sales volume uplift, either by discounting selected products to enhance market share, or as part of the normal ‘out-of-season’ discounted products sales process

•Improved affiliate targeting – access to specialised datafeeds in turn enables merchants to target specific niche groups of affiliates to integrate products which are relevant to their site. For example an experience day merchant could provide an additional feed containing only driving experience days.

•Opportunity to recruit new affiliates – by using the multiple datafeeds feature, merchants could showcase niche products ranges which may not be apparent from the merchant’s site, and this could be used to attract niche affiliates to the program. For example, a merchant selling flowers may also sell chocolates. By providing a feed containing their range of chocolates, they are able to showcase these products which could attract new niche affiliates to the program.

•Enhanced product analysis – the Webgains Multiple Datafeeds feature gives merchants additional insight into feed performance. Merchants simply pull off an additional report from the Top Links feature

•Additional program exposure – every merchant clamours for more promotion to their affiliates. By using the new feature your program will receive extra exposure through standalone newsletter inclusion and blog/forum announcements

Affiliate Benefits

•Relevant and appropriate content – affiliates will no longer have to go through reams of merchant product data to select the products which they require.

•Timesaving – the new Webgains Multiple Datafeeds feature will save affiliates a significant amount of time, as products will be easily and quickly identifiable in specialised datafeeds, allowing affiliates more time to focus on other revenue generating activities.

•Increased ROI – by providing affiliates with specialised product feeds, such as special offers, seasonal products or niche products ranges, affiliates can drive more targeted traffic, increasing the affiliate’s (and the merchant’s) ROI.

•Enhanced product analysis – the Webgains Multiple Datafeeds feature gives affiliates additional insight into feed performance, affiliates simply pull out an additional report from the Top Links feature

Getting Started

To find out how to get your program enabled for the Multiple Datafeeds facility, please contact your Webgains account manager.

The Webgains Multiple Datafeeds feature has been designed to help merchants and datafeed-using affiliates work more closely together and in a more efficient way. It has been developed as a result of discussions with datafeed affiliates and merchants and we would like to take this opportunity to thank them for their help & feedback while building the tool.

We look forward to your feedback on our new feature so please don’t hesitate to contact us with all your questions and comments.

[Andrew Copeland]

I am pleased to announce that Pack Your Bags have released 7...yes 7!...new feeds for affiliates to use.

In addition to the default feed, you can now access individual feeds for each of the following product categories:

Gifts and Gadgets
Clothing
Boots and Footwear
Travel Equipment
Ski Gear and Goggles
Bags and Rucksacks
Camping and Sleeping Bags

Using these feeds will make finding the relevant products much easier and will more clearly identify changes to product lists or prices as there are fewer products to monitor.

A bit about the merchant...

The Pack Your Bags Travel Store is an online retailer of outdoor clothing, equipment and travel accessories.

With over 40,000 unique visitors per month, together with 20,000 email subscribers, they have an active and passionate customer base who are looking for specialist products and expert advice.

They are offering 8% commission on all sales, and will provide additional promotions and competitions throughout the year.

To join the Pack Your Bags program, please visit the signup page

[Andrew Copeland]

Trans Surf have added an additional feed to highlight their Winter Wetsuit range.

I'm sure we've all noticed that summer is well and truly over. With the icy conditions threatening to put a dampener on everyone's spirits, an essential piece of kit for any die hard surfer is a quality wetsuit to keep out the chills while riding the winter waves.

Trans Surf are a professional online Surf Shop offering high end surfing equipment from surfboards to wetsuits, combined with an exceptional level of customer service. They have a unique understanding of the watersports sector and an unparralled product range. They also run product sales, offers such as a free t-shirt with every order over £75 and run regular discount codes.

The current average basket value on site is £80-90.

Trans Surf are paying 5% commission on all sales with a 60 day cookie.

To join the Trans Surf program, please visit the signup page

[Sachin Thanki]

Anglia Tool Centre, one of the leading retailers of DIY products, have made available an additional feed which showcases their range of Christmas gift ideas.

Christmas is a key time of the year for Anglia Tool Centre with electrical tools making ideal gifts for men this Christmas. With the average order value of £219 (through the affiliate channel) this is a great program to be focusing on this Christmas.

If you haven't already joined the Anglia Tool Centre program, they are offering 4% commission on a 60 day cookie.

Click here to join the program.

[natalie_bennett]

SwapGame is a leading video games retailer that lets users trade-in their unwanted video games for instant cash or credit, which they can use to buy new games cheaper and they now have additional feeds available for trade-ins and new and used products availble on their site.

SwapGame are offering between 3-10% commission on a 90 day cookie.

If you haven't joined SwapGame please click here to sign up or altentaively get in touch if you require any further details.

Natalie Bennett
Account Manager
nbennett@webgains.com

[muhart]

I am pleased to announce that my-wardrobe.com have uploaded eight new product feeds to give more flexibility to their affiliates to promote the program.

The following new feeds have been uploaded:
- Menswear
- Womenswear
- Gifts for men
- Gifts for women
- Top 50 selling products for men
- Top 50 selling products for women
- Sale items
- Feed with US dollars instead of GBP

Just a few words about my-wardrobe.com:
my-wardrobe.com offers carefully edited ready to wear, shoes and accessories collections from some of the world’s leading and hard to find brands. Browse the best designer brands for womens' and menswear fashion now. Earn up to 12% commission per sale on a 30 day cookie.

Please don't hesitate to contact me should you need any specific banners, incentives or contents, I will be happy to liaise with the merchant on your behalf.

Click here to join the program.

Kind regards

Marie Uhart
Account Manager
Webgains Ltd

[muhart]

Officers Club is a high street and online men’s fashion retailer with over 18 years experience.
The merchant has uploaded a new product feed featuring their 50 top selling products so affiliates can promote them in priority and maximise their business during the Christmas period. This feed will be regularly updated.
Click here and strat promoting Officers Club to earn up to 10% commission.

Please don't hesitate to contact me should you need any specific banners, incentives or contents, I will be happy to liaise with the merchant on your behalf.

Click here to join the program.

Kind regards

Marie Uhart
Account Manager
Webgains Ltd

[Sachin Thanki]

Havens is one of the largest independent retailers and fast becoming the leading online retailer of China, Glass, Housewares and Giftware brands. Established in 1901 the store is based in Westcliff-on-sea Essex, Havens is still very much a family run business.

Havens have made available an additional feed which contains products solely their range of discounted products. With Christmas being a key time for Havens, this would be an ideal range of products to promote.

If you haven't already joined the program, Havens are offering:

• 7.5% commission (this is a promotional commission until 10/12/10)
• 30 day cookie
• A range of banners & creative
• Automated product feeds

Click here to join the program

[muhart]

SalonSkincare is among the leading UK health & beauty retailers with more than 4 years e-commerce experience and a long history in the beauty salon business going back more than 13 years.

SalonSkincare.co.uk offers a comprehensive and exciting range of skincare, body care, hair care, nail care, make up & fragrances sourced from the top, prestigious salon beauty brands including Elemis, Dermalogica, Decleor, Babyliss, Gatineau, Guinot, Korres, Thalgo, MD Formulations, Clarins, Clinique, Tigi, Redken are and many more.

In addition to weekly coupons, direct discounts, sales & other promotions, we often feature SalonSkincare exclusive kits and duos from our top-selling brands.

Earn up to 8% commission on a 60 day cookie.

I am happy to announce that Salon Skincare have just added four new product feeds to their program, just in time for Christmas! Here is the new feeds that are now available for you to download:

- Top Selling Christmas Kits
- Top Selling Hair Products
- Top Selling Nail Products
- Top Selling Fragrances
- Top Selling Make-Up

If you would require a specific feed for your site please don't hesitate to contact me.

The merchant will also be happy to offer increased commissions or voucher codes in return of extra exposure on your site so feel free to contact me should you want to run specific campaigns for SalonSkincare.

Click here to view the site
Click here to join the program

Kind regards

Marie Uhart
Account Manager
Email/msn: muhart@webgains.com

[Emma Delaforce]

Crucial Memory adds mulitple feeds to their account!

Crucial is a key brand in the Lexar Media family of products, and are a division of Micron Europe Limited. As the Memory Experts™, they are the only DRAM supplier that's part of a major memory manufacturer. Boasting a comprehensive offering of high-quality, award-winning memory products for nearly every system out there. Crucial’s website offers ease of use, a catalogue of advice and array of relevant product information which transfer into higher conversion rates.

Programme Details:

* 7% commission
* 30 day cookie period
* Crucial offers free shipping on all orders delivered within the UK

Crucial Memory have provided guides that content affiliates might like to use on their sites. You can access the information here.

The default feed is still in place and has over 470K products within it. The new feed is smaller and includes the best selling memory upgrades.

We have this program in the UK and France, there are 2 feeds availble for both programs.

For more infromation or to join, please click here.

[dvince]

Hi all,

I’m pleased to announce that Treatme.net have just released an additional feed for their affiliates. They now have a feed which just includes their driving experiences. They have also added location information in this feed to give affiliates more information about the products which should lead to an increase in conversion.

Treatme.net is one of the largest suppliers of gift experiences and activity days in the UK. They have a range of over 500 experiences and activities at locations all over the country. The program offers 5-17% commission on a 90 day cookie with driving products earning affiliates a massive 16-17% commission.

If you have any questions about this program or wish to request any promotional material, please don’t hesitate to contact me.

Visit treatme.net
Join the program

Kind regards

David Vince

Account Manager
Webgains Ltd.
dvince[at]webgains.com

[dvince]

Hi all

I’m pleased to announce that Gone Digging have just released 4 additional feeds for their affiliates. The 4 new feeds are:

• Anniversary Products
• Birthday Products
• Father’s Day Products
• Top Sellers

With birthday and anniversary products selling well throughout the year and Father’s Day just round the corner it’s a great time to start promoting these products. Top sellers will also convert well at all times.

Gone Digging offers a range of personalised gift ideas for every special occasion; anniversary, birthday, christening, Christmas, retirement and weddings. Bestsellers include original newspapers, football club history books and personalised wine & spirits. They offer 12-15% commission on a 60 day cookie.

If you have any questions about this program or wish to request any promotional material, please don’t hesitate to contact me.

Visit Gone Digging
Join the program

Kind regards

David Vince

Account Manager
Webgains Ltd.
dvince[at]webgains.com